Haircare - China - June 2013
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“In the big picture, Chinese consumers are becoming richer. Higher income, lower savings, and broader prosperity have led to more purchasing power. At the same time people are also becoming more demanding. But those brands able to offer the best combination of products tailored to the right occasion will gain a bigger share of savvy consumers’ wallets. Brands need to pay more attentions to smaller cities. Marketing and communication campaign should also be differentiated based on people’s gender, income and cities of residence.”
- Wenwen Chen, Research Analyst
Some questions answered in this report include:
Chinese consumers are becoming richer. Higher incomes, lower savings, and broader prosperity have led to more purchasing power. They are also becoming more demanding. Brands that can offer the best combination of products tailored to the right occasion will gain a bigger share of savvy consumers’ wallets.
Focusing attention on smaller cities by differentiating marketing and communication campaigns based on gender, income and cities is set to create the greatest opportunity for hair care manufacturers in China.
The report covers shampoo, conditioners, colourants and styling agents for men, women and children. It includes unisex products. Market value is based on sales through all retail channels (including direct to consumer), but excludes the professional sector (including hairdresser sales to the consumer).
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