Haircare – Germany – 2019
£ 2,000.00 (Excl.Tax)Excl. Tax Buy Now
Sustainability is top of mind for the German BPC consumer giving rise for haircare brands to adapt NPD for this increasing consumer concern. The haircare category has already seen significant growth in free from as well as ethical & environmental claims, indicating that this will only grow as a focus area.
However consumers want a more complete approach to sustainability, driving the demand for brands to pay attention to both packaging and ingredients.
Adapting to changing population dynamics and rising environmental concern of German consumers will be crucial for the market to continue to see positive growth.
Bettina Krechel, Research Director - German Reports
WHAT CONSUMERS WANT, AND WHY
LAUNCH ACTIVITY AND INNOVATION
MARKET SEGMENTATION, SIZE AND FORECAST
This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:
What they want. Why they want it.
Who’s winning. How to stay ahead.
Size, segments, shares and forecasts: How it all adds up.
New ideas. New products. New potential.
Where the white space is. How to make it yours.
What’s shaping demand – today and tomorrow.