Haircare: Incl Impact of COVID-19 - Brazil - April 2020
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“The haircare market is one of the most important categories for Brazilian consumers, who have adopted a more natural look. As a consequence, the demand for products that offer not only beauty benefits but also healthy attributes for the hair and scalp grows consistently.In addition, consumers want more than functional benefits – they want ritual-related experiences and holistic care.”
– Amanda Caridad, Beauty and Personal Care Senior Specialist
This Report will cover the following areas:
In the short term, haircare routines in Brazil, especially the frequency with which they wash their hair, are not expected to be impacted by COVID-19, thus hygiene habits related to the hair will keep hair products consumption at a stable level. Additionally, the subsequent deepening of an economic recession will push consumers to do more salon treatments at home, so hair color products will be leveraged further as a cost-saving response to the tightening of purse strings. That said, hair coloring products in Brazil have an opportunity to improve, becoming easier and more convenient to use through the introduction of new formats and customized formulas. Hair treatments that tap into the need for self-care will also be more relevant to consumers, especially in the short- and medium-term where anxiety levels are high.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.