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Haircare Routines – Indian Consumer – 2018

Re-establish the 'care, cleanse and style' regimen in haircare. Take inspiration from traditional haircare ingredients to appeal to the modern urban Indian.

Minu Srivastava, Consumer Research Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Hair appearance: Time spent and factors
  • Understanding product usage: Oil-shampoo-conditioner
  • The oil story: Oil users vs non-users

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. Executive summary

    • key trends

      • Key drivers
      • [Graph] India: Hair product launches, by male claims, 2018* (up to June 2018)
      • Global trends and how they are playing out in India
    • cONSUMER INSIGHTS

      • Hair appearance: Time spent and factors
      • [Graph] India: Mean time spent in minutes on hair appearance, by gender and tier, April 2018
      • [Graph] India: Number of haircare products used, by gender, April 2018
      • [Graph] India: Mean time spent on haircare, by number of haircare products used, April 2018
      • [Graph] India: Time spent by women on hair on an average day, by age, April 2018
      • [Graph] India: Factors that most impact hair apperance, by gender, April 2018
      • Understanding product usage: Oil-shampoo-conditioner
      • [Graph] India: Products used on hair, by gender, April 2018
      • [Graph] India: Product usage, by household groups, April 2018
      • The oil story: Oil users vs non-users
      • [Graph] India: Oil users vs non-users, by region, April 2018
      • [Graph] India: Select factors that impact hair appearance, by oil users vs non-users, April 2018
      • [Graph] India: Select attitudes towards haircare, by oil users vs non-users, April 2018
    • market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Haircare Routines – Indian Consumer – 2018

        £1,950.29 (Excl.Tax)