Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Re-establish the 'care, cleanse and style' regimen in haircare. Take inspiration from traditional haircare ingredients to appeal to the modern urban Indian.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • key trends

      • Key drivers
      • [Graph] India: Hair product launches, by male claims, 2018* (up to June 2018)
      • Global trends and how they are playing out in India

      • Hair appearance: Time spent and factors
      • [Graph] India: Mean time spent in minutes on hair appearance, by gender and tier, April 2018
      • [Graph] India: Number of haircare products used, by gender, April 2018
      • [Graph] India: Mean time spent on haircare, by number of haircare products used, April 2018
      • [Graph] India: Time spent by women on hair on an average day, by age, April 2018
      • [Graph] India: Factors that most impact hair apperance, by gender, April 2018
      • Understanding product usage: Oil-shampoo-conditioner
      • [Graph] India: Products used on hair, by gender, April 2018
      • [Graph] India: Product usage, by household groups, April 2018
      • The oil story: Oil users vs non-users
      • [Graph] India: Oil users vs non-users, by region, April 2018
      • [Graph] India: Select factors that impact hair appearance, by oil users vs non-users, April 2018
      • [Graph] India: Select attitudes towards haircare, by oil users vs non-users, April 2018
    • market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

        Trusted by companies. Big and small.

        • bell
        • boots
        • google
        • samsung
        • allianz
        • kelloggs
        • walgreens
        • redbull
        • unilever
        • Harvard
        • pinterest
        • new-york-time