Haircare: Shampoo, Conditioner and Hair Styling Products - US - April 2010
Haircare sales have suffered in the last two years, not only from a weak economy, but also from a relative lack of major new product breakthroughs to rekindle interest and engagement in the category. Still, marketers continue to fight for market share through a variety of means including line extensions, heavy advertising, stylist endorsements and coordinated product collections that encompass all segments of haircare. Marketing themes that resonate include natural ingredients, hair nourishment and, of course, value.
This report examines the crowded and competitive haircare category from a number of angles. Mintel provides an assessment of recent marketplace activity, highlights sales results and makes projections of where the market is headed. Also included are the results of an exclusive Mintel survey of category users. Mintel explores a range of potential growth opportunities for marketers and retailers.
In addition to the topics noted above, this report provides in-depth information on the following:
- Analysis of haircare sales by segment, retail channel, key manufacturer and brand
- Brand profiles of major category competitors
- Analysis of recent new product introductions from both major players and niche competitors
- Haircare advertising
- Category-user behaviors and attitudes based on Experian Simmons survey data and Mintel’s own consumer research
- Separate analyses of usage data for high-potential demographic groups, including Hispanic and black consumers and teens
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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