Haircare: Shampoo, Conditioner and Hair Styling Products - US - April 2010
US $4,460.03 (Excl.Tax)Excl. Tax Buy Now
Haircare sales have suffered in the last two years, not only from a weak economy, but also from a relative lack of major new product breakthroughs to rekindle interest and engagement in the category. Still, marketers continue to fight for market share through a variety of means including line extensions, heavy advertising, stylist endorsements and coordinated product collections that encompass all segments of haircare. Marketing themes that resonate include natural ingredients, hair nourishment and, of course, value.
This report examines the crowded and competitive haircare category from a number of angles. Mintel provides an assessment of recent marketplace activity, highlights sales results and makes projections of where the market is headed. Also included are the results of an exclusive Mintel survey of category users. Mintel explores a range of potential growth opportunities for marketers and retailers.
In addition to the topics noted above, this report provides in-depth information on the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.