Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2019
Covered in this report
This report covers haircare products for men and women, as well as unisex products. Market data is based on sales in all retail distribution channels, including direct sales to consumers, but it excludes the professional sector (products sold in beauty salons).
Market data covers the following products:
- Shampoos: Regular rinse-out shampoo, 2-in-1 shampoo, 3-in1 shampoo, shampoo for Afro/ethnic hair, shampoo for men, antidandruff shampoo, medicated shampoo, problem hair, kids shampoo
- Conditioners: Leave-in, rinse-out, treatment masks
- Hair color products
- Hair styling products
The research carried out for this Report was conducted by Lightspeed/Mintel with 1,500 internet users aged 16+ in January 2019 (see Methodology). Detailed demographics are in the Databook.
“The haircare products market has been trying to bring innovations to Brazil. Several marketing campaigns and actions demonstrate the importance of the category in the country. However, consumers still seem to be afraid regarding the use of certain products – such as hair colorants – and some behaviors – such as the acceptance or not of their natural hair. Being close to consumers, explaining the benefits of products, and understanding the different types of behavior according to each generation is essential for the brands to succeed in Brazil.”
– Juliana Martins, Beauty and Personal Care Senior Specialist
This report will look at the following areas:
- Amazon expansion changes the e-commerce sector in Brazil
- More than half of Brazilians haven’t used hair colorants in recent months
- Millennials seem to be less loyal to haircare products brands
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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