Haircolor - Brazil - June 2015
"The consumer research shows that 24% of Brazilian consumers think that hair colorants damage hair. In addition, 29% of users look for products with minimal odor; however, "scent free" products are still very rare in Brazil. There is space, therefore, for brands to invest in better communications in order to make consumers more confident regarding hair colorants, in addition to developing products with subtle scents and offering custom hair coloring service, considering that 17% of consumers report being worried about not being happy with the results of home hair color treatments".
– Juliana Martins, Beauty and Personal Care Analyst
This report will focus on the following:
- How can hair color products inspire more confidence among Brazilian consumers?
- Could customized hair color services attract Brazilian consumers?
- 29% of users look for products free from overpowering scents, however scent-free products are still very rare in Brazil
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