Hard Surface Cleaning and Care Products - UK - March 2016
“The hard surface cleaning and care market is in decline, a result of competitive pricing and consumers relying on fewer multipurpose products. In a particularly price-sensitive category brands can look to add value by demonstrating how their products can save consumers time and effort while maintaining crucial efficacy.”
Richard Hopping, Brand and Household Analyst
This report looks at the following areas:
- A growing issue of health
- Multipurpose cleaners increasingly cannibalise sales
While cleaning power remains the most important element for the majority of consumers, convenience is also having an effect on the type of products that consumers seek. There is potential for brands to benefit from proving how their products can help save time and effort while still maintaining efficacy.
Brands should also be aware of health and environmental concerns among consumers, something which may come into clearer focus as impending labelling regulations edge ever nearer. This represents an opportunity for more natural products to increase their influence in the market, provided they can demonstrate their own functional benefits.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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