Hard Surface Cleaning and Care - UK - April 2017
“The dominance of multipurpose cleaners, a lack of product development and reduced advertising spend have created a perfect storm for the hard surface cleaners category, which continues to struggle to show growth despite the rising population and number of households. However, with discounting and product promotions reaching a plateau, growing concern about the impact of household cleaners on health could result in buying decisions being as guided by ingredient transparency and safety profile as by efficacy, convenience and low prices.”
– Lucy Cornford, Category Director – Household Care
This report will cover the following areas:
- Popularity of multipurpose cleaners is fostering a trade-down mentality
- The benefits of injecting ‘fun’ into advertising
- Raising interest in natural cleaners
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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