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Health and Fitness Clubs - UK - July 2019

Covered in this report

For the purposes of this report, Mintel has used the following definitions:

  • Health and fitness clubs examined in this Report are defined as being privately owned, ie operated by a company or individual on a commercial, for-profit basis.
  • Where reference to the public sector is made for the purpose of comparison, public health and fitness clubs are defined as those operated by, or on behalf of, a local authority, such as a gymnasium and other facilities found in public leisure centres or swimming pool complexes.

“Growth in the health and fitness club market is being driven by low-cost operators, with little sign of the expansion of locations slowing in the short term. While people are keener than ever to take on active challenges and boost their health, intense competition is coming from the home workout market and wide range of boutique fitness studios. Traditional gyms must ensure they are utilising technology to allow members to track their progress, while providing more personal interaction from high-quality staff and personal trainers.”
– Paul Davies, Category Director, Leisure Research

This report looks at the following areas:

  • Varied classes and friendly instructors are vital for boosting attendance
  • The desire for tracking performance is driving the use of technology in fitness

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Private health and fitness club membership passes the 6 million mark
              • Competition for new members will limit revenue growth over the next five years
                • Figure 1: Value of the UK private health and fitness club market, 2014-24
                • Figure 2: Volume of the UK private health and fitness club market, 2014-24
              • More leisure time is being spent on gym visits
                • Figure 3: Use of gyms/leisure centres in the past month, October 2017-May 2019
              • Companies and brands
                • PureGym continues to expand its number of locations
                  • Figure 4: Leading private health and fitness club operators, by number of sites, June 2019
                • The Gym Group cements its positions as the second-largest gym brand
                  • Figure 5: Leading private health and fitness club operators, by estimated membership numbers, June 2019
                • The consumer
                  • Rise in private health and fitness club membership to 18%
                    • Figure 6: Health and fitness club membership, March 2019
                  • Leisure centre membership lags behind private health clubs
                    • Figure 7: Membership of public leisure centres, March 2019
                  • Cost is the main concern for non-members
                    • Figure 8: Reasons for not joining a health and fitness club, March 2019
                  • Over six in 10 members use gyms three times a week or more
                    • Figure 9: Frequency of health and fitness club visits, March 2019
                  • Half of people are paying £15-39.99 per month for membership
                    • Figure 10: Health and fitness club membership fees, May 2018 and March 2019
                  • People expect clean gyms and working equipment even at low-cost facilities
                    • Figure 11: Attitudes towards health and fitness club facilities, March 2019
                  • Classes and group exercise motivate more people than individual workouts
                    • Figure 12: Attitudes towards health and fitness club classes, March 2019
                  • Keeping members updated on their progress is vital
                    • Figure 13: Attitudes towards health and fitness clubs, March 2019
                  • Friendly instructors and varied classes are key to driving usage
                    • Figure 14: Drivers of health and fitness club usage, March 2019
                  • What we think
                  • Issues and Insights

                    • Varied classes and friendly instructors are vital for boosting attendance
                      • The facts
                        • The implications
                          • The desire for tracking performance is driving the use of technology in fitness
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Private health and fitness club membership passes the 6 million mark
                                  • Competition for new members will limit revenue growth over the next five years
                                    • Membership fees continue to grow and dominate revenue
                                      • More leisure time is being spent on gym visits
                                        • Leading health and fitness clubs rapidly expanding their number of sites
                                          • Franchise model is supporting growth in locations and local ownership
                                          • Market Size and Forecast

                                            • Private health and fitness club membership passes the 6 million mark
                                              • Competition for new members will limit revenue growth over the next five years
                                                • Figure 15: Value of the UK private health and fitness club market, 2014-24
                                                • Figure 16: Value of the UK private health and fitness club market, 2014-24
                                                • Figure 17: Volume of the UK private health and fitness club market, 2014-24
                                                • Figure 18: Volume of the UK private health and fitness club market, 2014-24
                                              • Forecast methodology
                                              • Market Segmentation

                                                • Membership fees continue to grow and dominate revenue…
                                                  • …but clubs are seeking to expand revenue streams
                                                    • Figure 19: Consumer spending in private health and fitness clubs, 2014-19
                                                • Market Drivers

                                                  • More leisure time is being spent on gym visits
                                                    • Figure 20: Use of gyms/leisure centres in the past month, October 2017-May 2019
                                                  • Leading health and fitness clubs rapidly expanding their number of sites
                                                    • Franchise model is supporting growth in locations and local ownership
                                                      • Tracking health via technology is driving the fitness market
                                                        • Diversification of exercise trends driving new specialist sites
                                                          • Home workouts providing new competition to the gym market
                                                          • Companies and Brands – What You Need to Know

                                                            • PureGym continues to expand its number of locations
                                                              • The Gym Group cements its positions as the second-largest gym brand
                                                                • Health and fitness innovations showcased at CES 2019
                                                                  • Apple expands the use of its GymKit technology
                                                                    • Top 10 health and fitness club advertising spend declines in 2018
                                                                    • Key Players

                                                                      • PureGym
                                                                        • Figure 21: PureGym estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
                                                                      • The Gym Group
                                                                        • Figure 22: The Gym Group estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
                                                                      • Anytime Fitness
                                                                        • Figure 23: Anytime Fitness estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
                                                                      • DW Fitness First
                                                                        • Figure 24: DW Fitness First estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
                                                                      • Nuffield Health
                                                                        • Figure 25: Nuffield Health estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
                                                                      • David Lloyd Leisure
                                                                        • Figure 26: David Lloyd Leisure estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
                                                                    • Market Share

                                                                      • PureGym continues to expand its number of locations…
                                                                          • Figure 27: Leading private health and fitness club operators, by number of sites, June 2019
                                                                        • …while membership is now approaching 1.2 million
                                                                          • Figure 28: Leading private health and fitness club operators, by estimated membership numbers, June 2019
                                                                      • Launch Activity and Innovation

                                                                        • Health and fitness innovations showcased at CES 2019
                                                                          • Apple expands the use of its GymKit technology
                                                                            • Black Box opens two VR gym booths in the US
                                                                              • Peloton set to open permanent London studios
                                                                                • Third Space set to expand further in London
                                                                                  • East London cross-fit studio Blok expands into Manchester
                                                                                    • Increasing focus on total wellbeing and mental health
                                                                                    • Advertising and Marketing Activity

                                                                                      • Total health and fitness club advertising spend declines in 2018
                                                                                        • Figure 29: Total above-the-line, online display and direct mail advertising expenditure on health and fitness clubs, by top 10 advertisers, 2018
                                                                                      • Sponsorships and partnerships
                                                                                        • Nielsen Ad Intel coverage
                                                                                        • Brand Research

                                                                                            • Brand map
                                                                                              • Figure 30: Attitudes towards and usage of selected brands, April 2019
                                                                                            • Key brand metrics
                                                                                              • Figure 31: Key metrics for selected brands, April 2019
                                                                                            • Brand attitudes: Market leader PureGym deemed the best value for money
                                                                                              • Figure 32: Attitudes, by brand, April 2019
                                                                                            • Brand personality: Expanding number of locations is making budget brands more accessible
                                                                                              • Figure 33: Brand personality – macro image, April 2019
                                                                                            • Nuffield Health seen as offering the most expert service
                                                                                              • Figure 34: Brand personality – micro image, April 2019
                                                                                            • Brand analysis
                                                                                              • PureGym mass appeal down to value for money and widespread locations
                                                                                                • Figure 35: User profile of PureGym, April 2019
                                                                                              • Nuffield Health’s wider wellbeing focus boosts trust in expertise
                                                                                                • Figure 36: User profile of Nuffield Health, April 2019
                                                                                              • David Lloyd Clubs offer a more exclusive, high-end option
                                                                                                • Figure 37: User profile of David Lloyd Clubs, April 2019
                                                                                              • DW Fitness First has an accessible, fun brand image
                                                                                                • Figure 38: User profile of DW Fitness First, April 2019
                                                                                              • Anytime Fitness is struggling for brand awareness
                                                                                                • Figure 39: User profile of Anytime Fitness, April 2019
                                                                                            • The Consumer – What You Need to Know

                                                                                              • Rise in private health and fitness club membership to 18%
                                                                                                • The strongest growth potential is among 16-24 year olds
                                                                                                  • Cost is the main concern for non-members
                                                                                                    • Over six in 10 members use gyms three times a week or more
                                                                                                      • Half of people are paying £15-39.99 per month
                                                                                                        • People expect clean gyms and working equipment even at low-cost facilities
                                                                                                          • Quality instructors are key for three quarters of people
                                                                                                            • Classes and group exercise motivate more people than individual workouts
                                                                                                              • Keeping members updated on their progress is vital
                                                                                                                • Friendly instructors and varied classes are key to driving usage
                                                                                                                • Health and Fitness Club Membership

                                                                                                                  • Rise in private health and fitness club membership to 18%
                                                                                                                      • Figure 40: Health and fitness club membership, March 2019
                                                                                                                    • The strongest growth potential is among 16-24 year olds
                                                                                                                      • Figure 41: Health and fitness club usage, by age, March 2019
                                                                                                                    • Leisure centre membership lags behind private health clubs
                                                                                                                      • Figure 42: Membership of public leisure centres, March 2019
                                                                                                                    • Public leisure centres are most popular among 16-24 year olds
                                                                                                                      • Figure 43: Membership of pubic leisure centres, by age, March 2019
                                                                                                                  • Reasons for Not Using Health and Fitness Clubs

                                                                                                                    • Cost is the main concern for non-members
                                                                                                                        • Figure 44: Reasons for not joining a health and fitness club, March 2019
                                                                                                                      • Concerns over appearance are dissuading more young people and women
                                                                                                                          • Figure 45: Reasons for not joining a health and fitness club, by gender, March 2019
                                                                                                                      • Frequency of Health and Fitness Club Use

                                                                                                                        • Over six in 10 members use gyms three times a week or more
                                                                                                                          • Figure 46: Frequency of health and fitness club visits, March 2019
                                                                                                                        • 25-34 year olds are the most frequent users of health and fitness clubs
                                                                                                                          • Figure 47: Health and fitness club usage, by age, March 2019
                                                                                                                      • Membership Fees of Health and Fitness Clubs

                                                                                                                        • Half of people are paying £15-39.99 per month for membership
                                                                                                                          • Younger men are paying the lowest membership fees
                                                                                                                            • Figure 48: Health and fitness club membership fees, May 2018 and March 2019
                                                                                                                        • Attitudes towards Health and Fitness Clubs

                                                                                                                          • People expect clean gyms and working equipment even at low-cost facilities
                                                                                                                            • Figure 49: Attitudes towards health and fitness club facilities, March 2019
                                                                                                                          • Quality instructors are key for three quarters of people
                                                                                                                            • Classes and group exercise motivate more people than individual workouts
                                                                                                                              • Figure 50: Attitudes towards health and fitness club classes, March 2019
                                                                                                                            • Keeping members updated on their progress is vital
                                                                                                                              • Nearly nine in 10 people prefer to work out when clubs are quiet
                                                                                                                                • Figure 51: Attitudes towards health and fitness clubs, March 2019
                                                                                                                              • Enjoyment is more important than location for Older Millennials
                                                                                                                                • Figure 52: Health and fitness clubs – CHAID – tree output, March 2019
                                                                                                                            • Driving the Use of Health and Fitness Clubs

                                                                                                                              • Gyms will come under increasing pressure from home workouts and fitness apps
                                                                                                                                • Friendly instructors and varied classes are key to driving usage
                                                                                                                                  • Gyms must utilise technology to help people track workout progress
                                                                                                                                    • Prioritise varied classes to encourage more women to attend
                                                                                                                                      • Figure 53: Drivers of health and fitness club usage, March 2019
                                                                                                                                    • Gyms could boost attendance among three quarters of people
                                                                                                                                      • Figure 54: TURF Analysis – health and fitness clubs, March 2019
                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                      • Abbreviations
                                                                                                                                        • Consumer research methodology
                                                                                                                                          • Figure 55: Table – TURF Analysis – health and fitness clubs, March 2019
                                                                                                                                        • CHAID methodology
                                                                                                                                          • Figure 56: Health and fitness clubs – CHAID – table output, March 2019
                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                        • Market value
                                                                                                                                          • Figure 57: Forecast of consumer expenditure on private health and fitness clubs, 2019-24
                                                                                                                                        • Market volume
                                                                                                                                          • Figure 58: Forecast of private health and fitness club user numbers, 2019-24
                                                                                                                                        • Forecast methodology

                                                                                                                                        Health and Fitness Clubs - UK - July 2019

                                                                                                                                        £1,995.00 (Excl.Tax)