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Description

Description

"Both revenue and memberships in the health and fitness club industry continue on a steady incline. A shift in recent years shows that memberships are increasing at a faster rate than number of clubs. Working out at home and enhanced home fitness equipment are obstacles for the market. Opportunities include partnerships with insurance companies and local businesses/workplaces. Specific marketing and offerings need more consideration and segmentation by age."
- Karen Formanski, Health and Wellness Analyst

This report looks at the following areas:

  • Home exercise remains a barrier to membership
  • Mixing up the routine

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Home exercise remains a barrier to membership
            • Figure 1: Location adults engaged in regular exercise in the past year, 2014-18
          • Mixing up the routine
            • Figure 2: Any use or interest in alternatives to fitness facilities, November 2018
          • The opportunities
            • Expand to new demographics
              • Figure 3: Any fitness facility usage (net), by gender and age, November 2018
            • Affordability and convenience key for many consumers
              • Figure 4: Fitness facility membership status and interest, November 2018
            • Taking workplace fitness to the next level
              • Figure 5: Any use or interest in fitness programs offered in workplace, November 2018
            • Partnering with the insurance industry
              • Figure 6: Any use or interest in fitness programs covered by health insurance, November 2018
            • What it means
            • The Market – What You Need to Know

              • Health and fitness club market remains on upward trajectory
                • Memberships growing at faster rate than gym openings
                  • Membership growth varies by region
                    • Convenience of home workouts ongoing barrier to gym memberships
                      • Non-dues revenue important to fitness facilities
                        • Consumer confidence, population trends support fitness club market
                        • Market Size and Forecast

                          • Health and fitness clubs market continues on steady incline
                            • Figure 7: Total US sales and fan chart forecast of health and fitness clubs, at current prices, 2013-23
                            • Figure 8: Total US revenues and forecast of health and fitness clubs, at current prices, 2013-23
                        • Market Breakdown

                          • Memberships increasing more quickly than number of gyms
                            • Figure 9: Number of US health and fitness clubs and memberships, 2012-17
                          • Fitness chains have broadest reach
                            • Figure 10: Membership type, by type of fitness facility club, November 2018
                          • Industry growth varies by region
                            • Figure 11: Any fitness chain (net) and Any local fitness facility (net) usage, by Census region and area, November 2018
                        • Market Perspective

                          • Preference for home workouts continues to challenge the market
                            • Figure 12: Location adults engaged in regular exercise in the past year, 2014-18
                          • New innovations in home fitness technology renews the competition
                            • Figure 13: Any use or interest (net) in internet connected fitness equipment with streaming video, by age and gender, November 2018
                          • Non-dues revenue important to clubs
                            • Figure 14: Interest in purchasing other amenities at fitness facilities by facility types, November 2018
                        • Market Factors

                          • High consumer confidence encouraging for fitness club market
                            • Figure 15: Consumer Sentiment Index, January 2007-December 2018
                          • Population trends lend to steady market growth
                            • Figure 16: Any current usage (net) at Any fitness facility (net), by age, November 2018
                            • Figure 17: US population by age, 2013-23
                          • Rising rates of obesity show no signs of slowing
                            • Figure 18: Prevalence of obesity among US adults aged 20 and over, 2008-18*
                        • Key Players – What You Need to Know

                          • Gyms replacing retailers as mall anchors
                            • Insuring consumers’ gym commitment
                              • Expanding the fitness experience
                                • No room for judgement
                                  • Toning down the intensity
                                    • Focus on the brain in addition to the body
                                      • Bringing the best of the outdoors to the studio
                                        • Office fitness centers are an expansion technique
                                        • What’s In?

                                          • Budget chains turn vacant space into opportunity
                                            • Insuring the growth of the fitness industry
                                              • Experience is crucial for sustaining engagement
                                                • Winding down post workout
                                                  • Figure 19: Interest in in purchasing beer, wine or cocktails at a fitness facility, November 2018
                                                • Pairing exercise with nutrition
                                                • What’s Out?

                                                  • Narrow minded thinking on obesity doesn’t work
                                                    • Working out the body while neglecting the brain
                                                    • What’s Next?

                                                      • Taking the intensity down a notch
                                                        • Bringing the best of the outdoors to the studio
                                                          • Fitness chains in private workplaces
                                                            • Figure 20: Any use or interest in fitness programs offered in workplace, November 2018
                                                        • The Consumer – What You Need to Know

                                                          • Budget chains, local clubs remain most popular
                                                            • Men continue to use fitness facilities more than women do
                                                              • Looking better, relieving stress are top motivators
                                                                • Programs supported by health insurance are gaining momentum
                                                                  • Alternative options to traditional fitness offerings show appeal
                                                                    • Other amenities important to all types of fitness facilities for non-dues income
                                                                    • Fitness Facility and Membership Types

                                                                      • Budget chains and local clubs have most appeal
                                                                        • Figure 21: Fitness facility membership status and interest, November 2018
                                                                        • Figure 22: Any current usage (net) by fitness facilities by income, November 2018
                                                                      • Women may be key to increased club usage
                                                                        • Figure 23: Any usage or no current usage but interested in joining at any fitness facility (net), November 2018
                                                                        • Figure 24: No current commitment, but have interest in joining any fitness facility (net) by gender and age, November 2018
                                                                      • Males age 18-44 top users of all types of fitness facilities
                                                                        • Figure 25: Any fitness facility usage (net), by gender and age, November 2018
                                                                      • Hispanic adults show higher usage than non-Hispanics
                                                                        • Figure 26: Any current usage and no current usage but interested in, by fitness facility type, by Hispanic origin, November 2018
                                                                    • Frequency and Commitment

                                                                      • Most gym goers are dedicated visitors
                                                                        • Figure 27: Visitation frequency, by fitness facility type, November 2018
                                                                      • Men most dedicated to overall gym visits
                                                                        • Figure 28: Frequency of fitness facility visits by gender and age, November 2018
                                                                      • Membership tends to stick
                                                                        • Figure 29: Membership renewal, by fitness facility type, November 2018
                                                                    • Motivators to go to a Fitness Facility

                                                                      • Appearance, stress relief, commitment top motivators
                                                                        • Figure 30: Motivators to go to a fitness facility, November 2018
                                                                      • Stress affects some more than others
                                                                        • Figure 31: Go to a fitness facility to relieve stress, by age, gender, November 2018
                                                                      • Women still more focused on losing weight, looking better
                                                                        • Figure 32: Appearance and weight loss motivation to go to a fitness facility, by gender, November 2018
                                                                      • Younger adults show higher rates of social motivation
                                                                        • Figure 33: to socialize, for competitive motivation, for community support motivators to join a fitness center, by age, November 2018
                                                                    • Fitness Related Offerings

                                                                      • Basic equipment offerings most important draw
                                                                        • Figure 34: Use or interest in types of equipment, at any gym (net) by current gym users (net) and non-users with interest, November 2018
                                                                      • Interest in basic offerings varies by gender
                                                                        • Figure 35: types of equipment, offerings used at fitness facilities, by gender, November 2018
                                                                      • Younger consumers show more desire for unique offerings
                                                                        • Figure 36: Offerings at fitness facilities, by Age, November 2018
                                                                    • Alternatives to Fitness Facilities

                                                                      • Consumers show interest in alternatives to traditional fitness facilities and workouts
                                                                        • Figure 37: Interest and usage in alternative fitness facility offerings, November 2018
                                                                      • Most people want to save money when it comes to fitness
                                                                        • Figure 38: Alternative offerings, Any use or interest, (net) by age, November 2018
                                                                      • Exercising outdoors, hybrid workouts have broad, growing appeal
                                                                        • Figure 39: Usage or interest in outdoor fitness park, hybrid workouts, pop-up fitness classes, fitness retreats, by age, November 2018
                                                                    • Non-Fitness Related Facility Amenities

                                                                      • Juice bars and spa services most popular among non-fitness amenities
                                                                        • Figure 40: Non-fitness related amenities, November 2018
                                                                        • Figure 41: TURF analysis – Other amenities, November 2018
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Sales data
                                                                          • Fan chart forecast
                                                                            • Consumer survey data
                                                                              • Abbreviations and terms
                                                                                • Abbreviations
                                                                                  • Terms
                                                                                  • Appendix – The Market

                                                                                      • Figure 42: Total US sales and forecast of health and fitness clubs, at inflation-adjusted prices, 2013-23
                                                                                      • Figure 43: Number of US health and fitness club memberships, by region, 2015 and 2017
                                                                                  • Appendix – The Consumer

                                                                                    • TURF Analysis – Methodology
                                                                                      • TURF Analysis – Fitness Related Offerings
                                                                                        • Figure 44: TURF analysis – Fitness related offerings, November 2018
                                                                                      • TURF Analysis – Non-Fitness Related Facility Amenities
                                                                                        • Figure 45: TURF analysis – Non-fitness related facility amenities, November 2018

                                                                                    About the report

                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                    • The Consumer

                                                                                      What They Want. Why They Want It.

                                                                                    • The Competitors

                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                    • The Market

                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                    • The Innovations

                                                                                      New Ideas. New Products. New Potential.

                                                                                    • The Opportunities

                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                    • The Trends

                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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