Health and Fitness Clubs - US - June 2013
“Though membership and revenues at health and fitness clubs have appeared to recover from the recession, locations are still under pressure to perform. The market of health and fitness clubs is up against several challenges, including increased free alternatives and high price points. Clubs that can meet a variety of needs for members will be most successful.”
– Emily Krol, Health and Wellness Analyst
Some questions answered in this report include:
- How can clubs compete against cheaper alternatives and retain members?
- How will the Affordable Care Act (ACA) affect the market of gyms and health clubs?
- How does the prevalence of smaller specialized studios affect the demand for larger, all-purpose gyms?
This report will review trends in health and fitness club membership levels and revenues. It will also illustrate attributes that consumers seek from health and fitness clubs. Readers will gain a sense of what motivates people to join a gym, and also what barriers prevent them from becoming a member. Trends and innovations in the health and fitness club industry will also be explored. Finally, the report will review current marketing strategies of selected fitness clubs, and offer recommendations to players in this space.
This report covers the U.S. market for private/commercial health and fitness clubs. While the market share of nonprofit and nontraditional health and fitness clubs is considered, the focus of the report rests on the commercial segment.
Mintel defines private and commercial health and fitness clubs as those being operated by an individual or a corporate, for-profit organization. Nonprofit health and fitness clubs are defined as those facilities that offer health and fitness memberships to consumers yet do not profit from these memberships. The spa industry and tennis/racquet club industry, except as they relate to the health and fitness industry, are not included.
The analysis contained within the consumer sections of this report does, however, consider all types of health and fitness clubs.
Throughout this report, the terms health club/facility, fitness club/facility, and gym are used interchangeably.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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