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Description

Description

"Health and fitness club revenues increased from 2011-16 but are expected to soften some into the future, a result of the markets’ heavy dependence on adults aged 18-34 and competition from digital fitness tools. However, consumers’ continued focus on health and wellness will keep the market heading in an upward trajectory, with revenues expected to reach $30 billion by 2021."

Marissa Gilbert, Senior Health & Wellness Analyst

This report will cover the following areas:

  • Home exercising remains key barrier to market growth
  • Some people prefer to exercise outside
  • Older adults are not confident in their ability to exercise

 

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Home exercising remains key barrier to market growth
            • Figure 1: Location adults engaged in regular exercise in the past year, 2012-16
          • Some people prefer to exercise outside
            • Figure 2: Exercise outdoors and walk and bike to get around, by age, February 2017
          • Older adults are not confident in their ability to exercise
            • Figure 3: Exercise is a low priority and do not exercise, by generation, February 2017
          • The opportunities
            • Low cost and local gyms could have success targeting occasional users
              • Figure 4: Interest in occasional membership, by membership type (any usage or interest), February 2017
            • Outdoor fitness parks could refresh gym members’ workouts
              • Figure 5: Interest in outdoor fitness park, February 2017
            • The future of fitness is digital
              • Figure 6: Use of and interest in digital fitness, February 2017
            • What it means
            • The Market – What You Need to Know

              • Health and fitness club market grows steadily
                • Gyms are opening at a faster rate than membership growth
                  • The health and fitness market covers a variety of gym formats
                    • Home workouts, technology, and nonexercisers are barriers to gym use
                      • Market and population trends influence market confidence
                      • Market Size and Forecast

                        • Health and fitness club market continues upward trajectory
                          • Figure 7: Total US revenues and fan chart forecast of health and fitness clubs, at current prices, 2011-21
                          • Figure 8: Total US revenues and forecast of health and fitness clubs, at current prices, 2011-21
                      • Market Breakdown

                        • Number of gyms increasing at a faster rate than memberships
                          • Figure 9: Number of US health and fitness clubs and memberships, 2011-15
                        • Chain gyms have a slightly greater reach and interest than local gyms
                          • Figure 10: Any fitness chain (net) compared to any local fitness facility (net), by type of use and interest, February 2017
                          • Figure 11: Any fitness chain use and interest compared to any local fitness facility, by census region, and area, February 2017
                        • Fitness centers are the mainstream choice compared to boutique studios
                          • Figure 12: Any fitness club (net) compared to any boutique studio (net), by type of use and interest, February 2017
                      • Market Perspective

                        • Penchant for at home workouts remain a key barrier
                          • Figure 13: Location adults engaged in regular exercise in the past year, 2012-16
                        • The home exerciser varies from a gym goer
                          • Figure 14: Prefer to work out at home versus current members to any fitness facility, by gender, age, and area, February 2017
                        • Some people need the outdoor air
                          • Figure 15: Prefer to exercise outside, by gender, age, parental status, and employment status, February 2017
                        • Digital fitness motivates people on their own time
                          • Figure 16: Use and interest in fitness tracking devices and streaming fitness classes, February 2017
                        • Few just don’t exercise
                          • Figure 17: Exercise is a low priority and do not exercise, by generation, February 2017
                      • Market Factors

                        • Steady disposable household income encouraging for fitness market
                          • Figure 18: Disposable personal income change from previous period, February 2010-January 2017
                        • Population trends impact pool of potential gym members
                          • Figure 19: US population, by age, 2012-22
                          • Figure 20: Current membership to any fitness facility, by age, February 2017
                        • Obesity remains an issue in the US
                          • Figure 21: Prevalence of obesity among US adults aged 20 and over, 2006-15
                      • Key Players – What You Need to Know

                        • Working out should be a welcoming experience
                          • Fitness and fashion are a seamless collaboration
                            • Unlimited becomes unsustainable for fitness brand
                              • Changing trends is the downfall of luxury fitness brand
                                • Working out outside, in another world, or training to be a ninja
                                  • Variable daily prices appease cost concerns
                                    • Using alternative spaces
                                    • What’s In?

                                      • Exercise has no size limitations
                                        • Catering to the underserved
                                          • Improved accessibility to boutique fitness classes
                                            • Building children’s confidence through fitness
                                              • Fitness and fashion pop-up collaboration
                                              • What’s Out?

                                                • Unsustainable unlimited
                                                  • Not keeping up with changing trends
                                                  • What’s Next?

                                                    • Outdoor gyms provide accessible fitness
                                                      • The future of workouts are virtual
                                                        • Ninjas need to train too
                                                          • Variable daily prices for drop-in fitness classes
                                                            • Hospitals transitioning to a place for wellness
                                                              • Utilizing underused spaces helps local economies
                                                              • The Consumer – What You Need to Know

                                                                • Exercise is an investment in health, but priorities impact motivation
                                                                  • Exercising outside has its draw
                                                                    • Local and budget gyms draw the most interest
                                                                      • Luxury gyms are aspirational, budget/local gyms profit from occasional use
                                                                        • Outdoor fitness parks and incentives could keep members happy
                                                                          • Basic motivations get people to join a gym
                                                                            • The “basics” and alternative classes garner widespread interest
                                                                              • Adults are engaging with fitness technology
                                                                              • Activity Self-perceptions

                                                                                • Exercise investment pays in health return
                                                                                  • Figure 22: Consider exercise investment in health, by generation and age and income, February 2017
                                                                                • Priorities impact likelihood and motivation to exercise
                                                                                  • Figure 23: Able to exercise but choose not to and hard time getting motivated to go to a fitness facility, by exercise is low priority, February 2017
                                                                                • Budget and local gym members most dedicated to working out
                                                                                  • Figure 24: Fitness center current usage (net), by dedicated to a workout routine, February 2017
                                                                                  • Figure 25: Motivation, accountability, and connection to community, by dedicated to a workout routine, February 2017
                                                                                • Gym users are motivated by other people to exercise
                                                                                  • Figure 26: Fitness center current usage (net), by motivated by other people to exercise, February 2017
                                                                                  • Figure 27: Hard time getting motivated, paying keeps motivation, interest in occasional membership, and feel more connected to community, by motivated by other people to exercise, February 2017
                                                                                • Exercise can be accomplished outside
                                                                                  • Figure 28: Exercise outdoors, walk and bike to get around, by age, February 2017
                                                                              • Fitness Center Profiles

                                                                                • Local and budget gyms draw the most interest
                                                                                  • Figure 29: Current level of commitment to a fitness facility, February 2017
                                                                                • Member profiles of fitness chains
                                                                                  • Figure 30: Profile of budget fitness club chain current members, February 2017
                                                                                  • Figure 31: Profile of mid-level fitness club chain current members, February 2017
                                                                                  • Figure 32: Profile of premium fitness club chain current members, February 2017
                                                                                • Profiles of those interested in joining fitness chains
                                                                                  • Figure 33: Profile of budget fitness club chain opportunity, February 2017
                                                                                  • Figure 34: Profile of mid-level fitness club chain opportunity, February 2017
                                                                                  • Figure 35: Profile of premium fitness club chain opportunity, February 2017
                                                                              • Gym Offerings

                                                                                • Many gym goers aspire to join a luxury gym
                                                                                  • Budget and local gyms could benefit from flexibility
                                                                                    • Figure 36: Interest in luxury gym, occasional membership, and fitness facility in alternative space, by membership type (net), February 2017
                                                                                  • An outdoor fitness park could refresh members’ workouts
                                                                                    • Figure 37: Interest in outdoor fitness park, by age and income and parental status, February 2017
                                                                                  • Young adults want motivation, discounts, and a social connection
                                                                                    • Figure 38: Hard time getting motivated, discounts/perks for renewing, feel connected to community, by age, February 2017
                                                                                • Motivators to Join

                                                                                  • Intrinsic motivators get people to the gym
                                                                                    • Figure 39: Motivators to join a fitness center, February 2017
                                                                                  • Young adults motivated by a variety of factors
                                                                                    • Figure 40: Intrinsic motivators to join a fitness center, by gender and age, February 2017
                                                                                  • Looking better motivates parents
                                                                                    • Figure 41: Look better, feel more confident and happier motivators to join a fitness center, by parental status by gender, February 2017
                                                                                  • Single women want to join a gym to improve image and confidence
                                                                                    • Figure 42: Look better and feel more confident, by marital status and gender, February 2017
                                                                                  • Black adults are motivated by more factors than other races
                                                                                    • Figure 43: Look better, feel better, stronger, more confident, manage health conditions, and warm weather, by black and nonblack, February 2017
                                                                                • Interest in Types of Classes Offered

                                                                                  • The ‘basics’ and alternative classes garner the most overall interest
                                                                                    • Figure 44: Class interest if offered by fitness facility, by rank, February 2017
                                                                                  • Muscle building, competition, and nutrition classes draw in men
                                                                                    • Figure 45: Interest (any rank) in strength training, body weight training, nutrition, cross-fit, and specialized sport training if offered by fitness facility, by gender and age, February 2017
                                                                                  • Yoga, dance, and kickboxing/boxing appeal to women
                                                                                    • Figure 46: Interest (any rank) in yoga, dance, and kickboxing/boxing if offered by fitness facility, by gender and age and generation, February 2017
                                                                                  • Class scheduling should reflect interest
                                                                                    • Figure 47: Interest (any rank) in stretching, tailored classes, hiit, and circuit training if offered by fitness facility, by gender and age, February 2017
                                                                                • Digital Fitness

                                                                                  • Pairing technology and fitness appeals to adults
                                                                                      • Figure 48: Alternatives to working out at a fitness facility, February 2017
                                                                                    • Young adults lead the way in the use of fitness technology
                                                                                      • Figure 49: Alternatives to working out at a fitness facility – any use or interest (net), by age, gender, and age, and age and income, February 2017
                                                                                    • Hispanic adults express the most interest in fitness technology
                                                                                      • Figure 50: Alternatives to working out at a fitness facility – any use or interest (net), by Hispanic origin, February 2017
                                                                                  • Appendix – Data Sources and Abbreviations

                                                                                    • Data sources
                                                                                      • Sales data
                                                                                        • Fan chart forecast
                                                                                          • Consumer survey data
                                                                                            • Abbreviations and terms
                                                                                              • Abbreviations
                                                                                                • Terms
                                                                                                • Appendix – The Market

                                                                                                    • Figure 51: Total US sales and forecast of health and fitness clubs, at inflation-adjusted prices, 2011-21
                                                                                                    • Figure 52: Location adults engaged in regular exercise in the past year, 2012-16

                                                                                                About the report

                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                • The Consumer

                                                                                                  What They Want. Why They Want It.

                                                                                                • The Competitors

                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                • The Market

                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                • The Innovations

                                                                                                  New Ideas. New Products. New Potential.

                                                                                                • The Opportunities

                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                • The Trends

                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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