Health and Wellness Retailing - Canada - June 2016
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Canadians take a holistic approach to managing wellness, with physical and mental health being the top priorities. Though they generally see themselves as healthy, weight remains a concern for about half the population (54%). Traditional outlets remain the most trusted resource for treatment for Canadians, however, the propensity for self-diagnosis means the internet is often a go-to starting point. Online/mobile platforms are ideal resources to increase access to professionals and for retailers to play the role of the experts. This will be particularly important for pharmacies as consumers are turning to other retailers for more general health and wellness products.
This report examines the following issues:
Similar to many countries around the world, Canada’s population is aging. When it comes to perception of one’s health and wellness, the way older Canadians define ‘sickness’ may be different compared to younger Canadians. As such, marketing efforts will need to reflect the differences in what ‘illness’ means to each generation. An aging population will also benefit from having greater access to the experts (ie doctors, pharmacists, dieticians, etc). Brands and companies may find gains in providing channels or tools that allow an older population to more easily connect directly with said experts.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.