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“Wellness tourism is poised to reshape tourism as we know it. Now that the industry has such compelling statistics it’s time to decide on the message it wants to convey and shout about it. Millions more [people] every year [are] demanding destinations that deliver physical, emotional, spiritual and environmental health – along with enjoyment.”

This report looks at the following areas:

  • Which continent takes the most health and wellness trips annually and how many?
  • Who are the world’s most sophisticated, experienced wellness travellers?
  • By what percentage is the wellness tourism market predicted to grow through 2017, compared with the overall tourism market?
  • What are the two types of medical tourism in Europe?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

        • Figure 1: A comparison of medical & wellness health paradigms, 2014
    • Data Sources

      • Overview

          • A niche area of European tourism
            • First era – the Roman influence and its aftermath
              • Second era – the Renaissance, medicine and revival of therapeutic springs, thalassotherapy
                • Third era – development of Europe’s spa towns and eventual decline of the traditional English spa
                  • Fourth era – the rise and rise of wellness tourism
                      • Figure 2: European wellness tourism market size & impact, 2012
                  • Health Tourism Typologies

                      • Medical tourism (surgical)
                          • Figure 3: Motivations for dental & surgical medical tourism in Europe, 2012
                          • Figure 4: Average duration of stay at European destinations by medical tourists, 2012
                        • Medical wellness tourism
                            • Figure 5: German medical spa catergories, 2014
                          • Wellness tourism
                            • Figure 6: Facts about the wellness tourism economy, 2013
                            • Figure 7: Most popular wellness tourism facilities, treatments & activities, 2012
                        • Health and Wellness Tourism Providers

                            • Figure 8: Services offered by European wellness tourism providers, 2014
                          • European medical and wellness tourism providers
                            • Medical tourism
                              • Hospitals and clinics
                                • Medhotels
                                  • Medical spas (medispas)
                                    • Traditional spas
                                      • Thalassotherapy resorts
                                        • Therapeutic lifestyle retreats
                                          • Wellness tourism
                                            • Destination spas
                                              • Spa hotels and resorts (known as wellness hotels in Europe)
                                                • Holistic, spiritual and New Age retreats
                                                  • Figure 9: European retreat categories, 2013
                                              • European Health and Wellness Tourists

                                                  • The Silent Generation
                                                    • Baby Boomers
                                                      • Generation X
                                                        • Millennials
                                                        • Health and Wellness Treatments and Therapies

                                                            • Water treatments
                                                              • Balneotherapy (from the Latin ‘balneo’ to bathe)
                                                                • Flotation (floatation)
                                                                  • Hydropathy
                                                                    • Hydrotherapy
                                                                        • Figure 10: Beneficial effects of balneotherapy/hydrotherapy including exercise in water, 2014
                                                                      • Kneipp Therapy
                                                                        • Liquid Sound
                                                                          • Thalassotherapy (from the Greek, thalasso – sea)
                                                                            • Watsu
                                                                              • Heat – hot (and cold) treatments
                                                                                • Cryotherapy
                                                                                  • Hammam
                                                                                    • Hot sand therapy
                                                                                      • Rasul/Serail
                                                                                        • Sauna
                                                                                          • Earth-sourced products and treatments
                                                                                            • Amber therapy
                                                                                              • Fangotherapy/Pelotherapy
                                                                                                • Hay baths
                                                                                                  • Salt therapy
                                                                                                    • Vinotherapy
                                                                                                      • Air-related health and wellness treatment and therapies
                                                                                                        • Carbon dioxide (CO2) treatments
                                                                                                          • Heliotherapy
                                                                                                            • Inhalation
                                                                                                              • Radon therapy
                                                                                                              • Health and Wellness Tourism – Regional Analysis of the European Scene

                                                                                                                  • Figure 11: Regional characteristics of European health & medical tourism, 2012
                                                                                                                • Central and Eastern Europe
                                                                                                                  • Czech Republic and Slovakia
                                                                                                                    • Poland
                                                                                                                      • Hungary
                                                                                                                        • Other EEC countries
                                                                                                                          • Northern Europe
                                                                                                                            • The Baltic countries
                                                                                                                              • Russia
                                                                                                                                • Scandinavia
                                                                                                                                  • Southern Europe
                                                                                                                                    • Western Europe
                                                                                                                                      • Switzerland
                                                                                                                                        • Austria
                                                                                                                                          • Germany
                                                                                                                                            • France
                                                                                                                                              • UK
                                                                                                                                                • New opening
                                                                                                                                                  • Surprising closure
                                                                                                                                                  • Europe’s Health and Wellness Industry Players

                                                                                                                                                    • European Spas Association
                                                                                                                                                      • The Royal Spas of Europe
                                                                                                                                                        • The Global Spa & Wellness Summit/Global Wellness Tourism Congress/Global Wellness Institute
                                                                                                                                                          • The Tourism Observatory for Health, Wellness and Spa
                                                                                                                                                            • Spafinder Wellness
                                                                                                                                                              • Medical Tourism Association
                                                                                                                                                                • The Good Spa Guide
                                                                                                                                                                • What Next?

                                                                                                                                                                  About the report

                                                                                                                                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                  • The Consumer

                                                                                                                                                                    What They Want. Why They Want It.

                                                                                                                                                                  • The Competitors

                                                                                                                                                                    Who’s Winning. How To Stay Ahead.

                                                                                                                                                                  • The Market

                                                                                                                                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                  • The Innovations

                                                                                                                                                                    New Ideas. New Products. New Potential.

                                                                                                                                                                  • The Opportunities

                                                                                                                                                                    Where The White Space Is. How To Make It Yours.

                                                                                                                                                                  • The Trends

                                                                                                                                                                    What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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