Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Health Food Retailing - UK - March 2018

“The health food specialists have capitalised on the health and wellbeing trend but it hasn’t been easy as supermarkets and online players have increasingly muscled in on the market. The most important factor for specialists is trust, both as a way to combat the threat of the competition but also to persuade shoppers to take a risk on the latest products”.

- Thomas Slide, Retail Analyst

This report will cover the following areas:

  • Reaching out to provide trusted advice
  • Enticing younger shoppers into health food stores
  • Appealing to those trying to stay healthy on a budget

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Sales through health food specialists hits £699 million
              • Figure 1: Total health food specialists’ sector size, 2012-22
            • Vitamins and supplements market stalls in 2017
              • Other categories experience growth
                • Income squeeze could make health food buyers more demanding
                  • More than half of consumers try to eat healthily
                    • Companies and brands
                      • Holland & Barrett bought by L1 Retail
                        • Julian Graves founders launch Grape Tree
                          • Holland & Barrett launches Healthbox
                            • The consumer
                              • 66% have bought health food products in the last three months
                                • Figure 2: Health foods purchased in the past three months, December 2017
                              • Supermarkets dominate the sector
                                • Figure 3: Where they shopped for health foods in the past three months, December 2017
                              • Qualified advisors encourage visits to specialists
                                • Figure 4: What would encourage them to shop at a particular health food retailer, December 2017
                              • Wide range of reasons for buying health foods
                                • Figure 5: Reasons for buying health food products, December 2017
                              • Two thirds of buyers look for evidence
                                • Figure 6: How they shop for health foods, December 2017
                              • Young are open to paying if they can be persuaded of the benefits
                                • Figure 7: Attitudes towards health food retailers, December 2017
                              • What we think
                              • Issues and Insights

                                • Reaching out to provide trusted advice
                                  • The facts
                                    • The implications
                                      • Enticing younger shoppers into health food stores
                                        • The facts
                                          • The implications
                                            • Appealing to those trying to stay healthy on a budget
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Sales through health food specialists hit £699 million
                                                    • Vitamins and supplements market stalls in 2017
                                                      • Other categories experience growth
                                                        • Income squeeze could make health food buyers more demanding
                                                          • More than half of consumers try to eat healthily
                                                          • Market Size and Forecast

                                                            • Health food retailers experience steady growth
                                                              • Market forecast to reach £845 million by 2022
                                                                • Figure 8: Total health food specialists’ sector size, 2012-22
                                                                • Figure 9: Total health food specialists’ sector size, in current and constant prices, 2012-22
                                                              • Forecast methodology
                                                              • Market Segmentation

                                                                  • Sales of vitamins and supplements edge into decline in 2017
                                                                    • Figure 10: Sales of vitamins and supplements at current prices, 2012-2017
                                                                    • Figure 11: UK retail value sales of vitamins and supplements, by segment, 2016-17
                                                                  • Healthy options drive growth in the snacking market
                                                                    • Free-from food sales boom
                                                                      • Figure 12: UK retail value sales of free-from food and drink, 2012-2017
                                                                    • 27% of adults use sports nutrition products
                                                                    • Market Drivers

                                                                      • The income squeeze puts pressure on healthy eating
                                                                        • Figure 13: Annual percentage change in CPI and AWE (regular pay), monthly basis, January 2014-January 2018
                                                                      • Health warnings over "ultra-processed” foods
                                                                        • 61% of adults are overweight or obese
                                                                          • Figure 14: Trends in body mass index (BMI), England, 1995-2016
                                                                        • Attitudes to healthy eating
                                                                          • Figure 15: How often consumers try to eat healthily, November 2015, 2016 and 2017
                                                                        • Reasons for sticking to a diet
                                                                          • Figure 16: Benefits consumers would ideally like from their diet, November 2017
                                                                        • Consumers trust official sources of information
                                                                            • Figure 17: Trust in sources of information about nutrition and exercise, April 2017
                                                                        • Companies and Brands – What You Need to Know

                                                                          • Holland & Barrett bought by L1 Retail
                                                                            • Julian Graves founders launch Grape Tree
                                                                              • Online shop aims to tackle health food waste
                                                                                • Holland & Barrett launches Healthbox
                                                                                • Leading Specialists

                                                                                  • Holland & Barrett acquired by L1 Retail
                                                                                    • Julian Graves founders launch Grape Tree
                                                                                      • Revital attracts investment
                                                                                        • Figure 18: Leading health food specialists, sales, 2013-2017
                                                                                      • Holland & Barrett improves and expands its store estate
                                                                                        • Rapid expansion at Grape Tree
                                                                                          • Figure 19: Leading health food specialists, outlet numbers, 2013-2017
                                                                                        • Sales per outlet
                                                                                          • Figure 20: Leading health food specialists, sales per outlet, 2013-2017
                                                                                      • Launch Activity and Innovation

                                                                                        • New online shop tackling health food waste
                                                                                          • Figure 21: Food Circle Supermarket, March 2018
                                                                                        • Planet Organic launches online vegan shop
                                                                                          • New online supermarket offering solely natural, cruelty-free, plant-based and planet-friendly products
                                                                                            • The Community Farm opens first shop
                                                                                              • On-demand organic and speciality food
                                                                                                • Crussh and Holland & Barrett in-store collaboration
                                                                                                  • Zero waste, 100% organic supermarket
                                                                                                    • Health food-to-go
                                                                                                      • Healthy Foods Online launches its first food store
                                                                                                        • Holland & Barrett launches Healthbox
                                                                                                          • Figure 22: Holland & Barrett Healthbox service, March 2018
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • 66% have bought health food products in the last three months
                                                                                                          • Supermarkets dominate the sector
                                                                                                            • Qualified advisors encourage visits to specialists
                                                                                                              • Wide range of reasons for buying health foods
                                                                                                                • Two thirds of buyers look for evidence
                                                                                                                  • Cynical attitude towards health claims
                                                                                                                  • Health Foods Purchased

                                                                                                                    • 66% have bought health food products in the last three months
                                                                                                                      • Dried fruit, nuts, seeds and bran the most popular category
                                                                                                                        • Vitamins and supplements
                                                                                                                          • Sports nutrition and protein attracts male shoppers
                                                                                                                            • Figure 23: Health foods purchased in the past three months, December 2017
                                                                                                                          • Health foods purchased by more affluent consumers
                                                                                                                            • Figure 24: Health foods purchased in the past three months, by average age and socio-economic group, December 2017
                                                                                                                          • A quarter bought three or more health food products
                                                                                                                            • Figure 25: Repertoire of health food products purchased in the last three months, December 2017
                                                                                                                        • Where They Shop for Health Foods

                                                                                                                          • Supermarkets dominate the sector
                                                                                                                            • Holland & Barrett sticks close to the competition
                                                                                                                              • Battling the online competition
                                                                                                                                • Figure 26: Where they shopped for health foods in the past three months, December 2017
                                                                                                                              • Health food stores need to appeal to a younger audience
                                                                                                                                • Figure 27: Where they purchased health food products in the past three months, by average age and socio-economic group, December 2017
                                                                                                                              • Where they shop, by what they bought
                                                                                                                                • Figure 28: Where they shopped for health food products in the past three months, by what health products they purchase in the past three months, December 2017
                                                                                                                              • Buyers of weight loss products are least likely to visit health food stores
                                                                                                                                • Figure 29: Where they shopped for health food products in the past three months, by what health products they purchase in the past three months, December 2017
                                                                                                                              • Over half shop around
                                                                                                                                • Figure 30: Repertoire analysis of retailers used to buy health food products in the past three months, December 2017
                                                                                                                            • Encouraging Them to Shop at a Health Food Retailer

                                                                                                                              • Qualified advisors make the difference
                                                                                                                                • Figure 31: Encouraging them to shop at a health food retailer, December 2017
                                                                                                                              • Food-to-go appeals to the young
                                                                                                                                • Figure 32: Encouraging them to shop at a health food retailer, December 2017
                                                                                                                              • Recipe workshops could persuade people to visit health food stores
                                                                                                                                • Figure 33: What would encourage them to visit a health food store, by where they shopped for health food in the past three months, December 2017
                                                                                                                              • Specific goals require more advice
                                                                                                                                • Figure 34: Top three reasons for buying health food products, by features that would encourage them to visit a health food retailer, December 2017
                                                                                                                            • Reasons for Buying Health Food Products

                                                                                                                              • Health food buyers look to protect themselves
                                                                                                                                • Figure 35: Reasons for buying health food products, December 2017
                                                                                                                              • Under 35s turn to health food to improve their mood
                                                                                                                                • Figure 36: Selected reasons for buying health foods, by age, December 2017
                                                                                                                              • Older shoppers look to improve health
                                                                                                                                • Figure 37: Selected reasons for buying health foods, by age, December 2017
                                                                                                                            • How They Shop for Health Foods

                                                                                                                              • Two thirds look for evidence
                                                                                                                                • Figure 38: How they shop for health foods, December 2017
                                                                                                                              • Health food subscription services appeal to young men
                                                                                                                                  • Figure 39: Interest in regularly receiving health food products via a subscription, December 2017
                                                                                                                                • Under 35s follow bloggers and vloggers
                                                                                                                                  • Figure 40: Followers of healthy eating bloggers/vloggers, by age and gender, December 2017
                                                                                                                              • Attitudes Towards Health Food Retailers

                                                                                                                                • A cynical attitude towards health claims
                                                                                                                                  • Figure 41: Attitudes towards health food retailers, December 2017
                                                                                                                                • Younger consumers are open to paying more for clear benefits
                                                                                                                                  • Figure 42: Attitudes towards shopping for health foods, by age and socio-economic group, December 2017
                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                  • Abbreviations
                                                                                                                                    • Consumer research methodology
                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                      • Forecast methodology

                                                                                                                                      Health Food Retailing - UK - March 2018

                                                                                                                                      £1,995.00 (Excl.Tax)