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Description

Description

The market for health foods continues to grow on the back of the rising trend for health and wellbeing but consumers remain sceptical of the potential benefits of the products. While there are opportunities for specialist retailers to remain relevant, online retailers and especially supermarkets have been working hard to become more competitive and to lure shoppers away from them with offers, lower prices and health-related additional services.

Armando Falcao, European Retail Analyst

This Report will cover the following areas

  • CBD is certainly not going away, nor is it a fad
  • Veganism gains strength in sports nutrition

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Health food specialist sales grow further to £773 million
              • Figure 1: Total health food specialists’ sector size, 2014-24
            • Sales of vitamins and supplements declined in 2019
              • High protein gains popularity to the detriment of sports nutrition
                • Other categories experience growth
                  • Increases in disposable income could increase purchasing from specialists
                    • Consumers continue to try to eat healthily
                      • Companies and brands
                        • Holland & Barrett remains undisputed leader
                          • Double-digit growth for online specialist Myprotein
                            • Smaller specialists growing fast
                              • Specialists’ efforts to reduce food waste
                                • The consumer
                                  • 64% of UK consumers have purchased health foods
                                    • Figure 2: Health foods purchased in the past three months, January 2020
                                  • Over two thirds shop at supermarkets
                                    • Figure 3: Where they shopped for health foods in the past three months, January 2020
                                  • Expert advice remains essential
                                    • Figure 4: What would encourage them to shop at a particular health food retailer, January 2020
                                  • Improving general health remains the main reason to buy
                                    • Figure 5: Reasons for buying health food products, January 2020
                                  • Price is key but quality is also important
                                    • Figure 6: Prioritised factors when choosing between different types of health food retailers, January 2020
                                  • Buyers tend to look for special offers
                                    • Figure 7: Consumer behaviour when shopping for health foods, January 2020
                                  • Could eating healthily pose a threat to health food consumption?
                                    • Too much choice can be confusing
                                      • Figure 8: Consumer attitudes towards health food retailers, January 2020
                                    • What we think
                                    • Issues and Insights

                                      • CBD is certainly not going away, nor is it a fad
                                        • The facts
                                          • The implications
                                            • Veganism gains strength in sports nutrition
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Health food specialist sales grow further to £773 million
                                                    • Sales of vitamins and supplements decline in 2019
                                                      • High protein gains popularity to the detriment of sports nutrition
                                                        • Other categories experience growth
                                                          • Increase in disposable income could support purchase from specialists
                                                            • Consumers continue to try to eat healthily
                                                            • Market Size and Forecast

                                                              • Health food retailers continue to experience growth
                                                                • Market expected to reach £915 million by 2024
                                                                  • Figure 9: Total health food specialists’ sector size, 2014-24
                                                                  • Figure 10: Total health food specialists’ sector size, in current and constant prices, 2014-24
                                                                • Forecast methodology
                                                                • Market Segmentation

                                                                    • Sales of vitamins and supplements declined in 2019
                                                                      • Figure 11: Sales of vitamins and supplements, at current prices, 2012-19
                                                                      • Figure 12: UK retail value sales of vitamins and supplements, by segment, 2018 and 2019
                                                                    • Protein gains popularity to the detriment of sports nutrition
                                                                      • Figure 13: UK retail value sales of sports nutrition food and drink, 2013-19
                                                                    • Other categories experience growth
                                                                      • Figure 14: UK retail value sales of free-from food and drink, 2012-19
                                                                  • Market Drivers

                                                                    • Increase in disposable income could support purchase from specialists
                                                                      • Figure 15: Annual percentage change in CPI and AWE (regular pay), monthly basis, January 2016-December 2019
                                                                    • Obesity continues to be a problem in the country
                                                                      • Figure 16: Trends in BMI, England, 1995-2018
                                                                    • Attitudes towards healthy eating
                                                                      • Figure 17: How often consumers try to eat healthily, November 2015-November 2019
                                                                    • What consumers expect from their diet
                                                                      • Figure 18: Benefits consumers would ideally like from their diet, November 2019
                                                                    • Attitudes towards health food retailers
                                                                      • Figure 19: Attitudes towards retailers of health food and drink products, November 2019
                                                                    • Regulatory and legislative changes
                                                                      • What's the outlook for CBD food in Europe?
                                                                      • Companies and Brands – What You Need to Know

                                                                        • Holland & Barrett remains undisputed leader
                                                                          • Double-digit growth for online specialist Myprotein
                                                                            • Specialists’ efforts to reduce food waste
                                                                              • DNA diets could help differentiate specialists
                                                                              • Leading Specialists

                                                                                  • Holland & Barrett remains undisputed leader
                                                                                    • Double-digit growth for online specialist Myprotein
                                                                                      • Smaller specialists also growing fast
                                                                                        • Specialists’ efforts to reduce food waste
                                                                                          • Figure 20: Leading health food specialists’ sales, 2014-19
                                                                                        • Many smaller independents
                                                                                          • Figure 21: Leading health food specialists’ outlets, 2014-19
                                                                                        • Sales per outlet
                                                                                          • Figure 22: Leading health food specialists’ sales per outlet, 2014-19
                                                                                      • Launch Activity and Innovation

                                                                                        • Holland & Barrett goes head-to-head with other high street rivals with own ‘meal deal’ offer
                                                                                          • Pop-up supermarket designed to encourage shoppers to buy healthier foods
                                                                                            • Grocery retailers promoting healthier eating
                                                                                              • Independent natural health stores supporting local communities’ nutritional and healthy living lifestyle
                                                                                                • Fresh food vending machines
                                                                                                  • Online organic grocery business launches first-of-its-kind refillables trial
                                                                                                    • Planet Organic in hot food delivery first
                                                                                                      • Fresh organic produce delivered straight to your door
                                                                                                        • New healthy, organic food workplace delivery service
                                                                                                          • Daylesford Organic launches Zero Waste Pantry
                                                                                                            • Genetic testing pioneer offering bespoke dietary advice
                                                                                                              • Brazil’s first 'healthy' supermarket
                                                                                                              • The Consumer – What You Need to Know

                                                                                                                • 64% of UK consumers have purchased health foods
                                                                                                                  • Over two thirds shop at supermarkets
                                                                                                                    • Expert advice remains essential
                                                                                                                      • Transparency is key to help buyers protect themselves
                                                                                                                        • Buyers look for special offers
                                                                                                                          • Could eating healthily pose a threat to health food consumption?
                                                                                                                          • Health Foods Purchased

                                                                                                                            • 64% of UK consumers have purchased health foods
                                                                                                                              • Vitamins and supplements in decline
                                                                                                                                • Figure 23: Health foods purchased in the past three months, December 2017 and January 2020
                                                                                                                              • Health foods target more affluent consumers
                                                                                                                                • Figure 24: Health foods purchased in the past three months, by average age and socio-economic group, January 2020
                                                                                                                              • Different expectations, different products
                                                                                                                                • Figure 25: Health food retailing: reasons to buy health food products vs what they buy, January 2020
                                                                                                                              • Plant-based is the future of sports nutrition
                                                                                                                                • Figure 26: Percentage of performance nutrition product launches that feature select ingredients, 2014-19
                                                                                                                              • The majority buy more than one health food product
                                                                                                                                • Figure 27: Repertoire of health food products purchased in the last three months, January 2020
                                                                                                                            • Where They Shop for Health Foods

                                                                                                                              • Over two thirds shop at supermarkets
                                                                                                                                • Holland & Barrett the preferred specialist
                                                                                                                                  • Figure 28: Where they shopped for health foods in the past three months, December 2017 and January 2020
                                                                                                                                • How can specialists appeal to a younger audience?
                                                                                                                                    • Figure 29: Where health foods have been purchased in the past three months, by age and socio-economic group, January 2020
                                                                                                                                  • Online shopping gains strength across categories
                                                                                                                                    • Figure 30: Where they shopped for health food products in the past three months, by what health products they purchased in the past three months, January 2020
                                                                                                                                  • Specialists stand out for quality, range and ethical products
                                                                                                                                    • Figure 31: Factors influencing their choice of where to buy health food products, January 2020
                                                                                                                                  • Nearly 60% shop around
                                                                                                                                    • Figure 32: Repertoire analysis of retailers used to buy health food products in the past three months, January 2020
                                                                                                                                • Encouraging Them to Shop at a Health Food Retailer

                                                                                                                                  • Expert advice remains essential
                                                                                                                                    • Figure 33: Encouraging them to shop at a health food retailer, January 2020
                                                                                                                                  • Shoppers expect rewards for making healthier choices
                                                                                                                                    • Figure 34: What would encourage them to visit a health food store, January 2020
                                                                                                                                • Reasons for Buying Health Food Products

                                                                                                                                  • Transparency is key to help buyers protect themselves
                                                                                                                                    • Figure 35: Reasons for buying health food products, December 2017 vs January 2020
                                                                                                                                  • Younger shoppers seek to improve mood, focus and lose weight
                                                                                                                                    • Figure 36: Selected reasons for buying health foods, by age, January 2020
                                                                                                                                  • Older consumers are more concerned with their general health
                                                                                                                                    • Figure 37: Selected reasons for buying health foods, by age, January 2020
                                                                                                                                • Attitudes and Behaviours towards Health Food Retailers

                                                                                                                                  • Buyers tend to look for special offers
                                                                                                                                    • Figure 38: Consumer behaviour towards shopping for health food products, January 2020
                                                                                                                                  • Could eating healthily pose a threat to health food consumption?
                                                                                                                                    • Too much choice can be confusing
                                                                                                                                      • Figure 39: Attitudes towards shopping for health foods, January 2020
                                                                                                                                    • Transparency is key for sports nutrition shoppers
                                                                                                                                      • Consumers of health foods remain sceptical
                                                                                                                                        • Figure 40: Those agreeing with statements about shopping for health food, by product category, January 2020
                                                                                                                                      • Online shoppers are the most sceptical
                                                                                                                                        • Figure 41: Those agreeing with statements about shopping for health food products, by retailer, January 2020
                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Abbreviations
                                                                                                                                          • Consumer research methodology
                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                            • Forecast methodology

                                                                                                                                            About the report

                                                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                            • The Consumer

                                                                                                                                              What They Want. Why They Want It.

                                                                                                                                            • The Competitors

                                                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                                                            • The Market

                                                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                            • The Innovations

                                                                                                                                              New Ideas. New Products. New Potential.

                                                                                                                                            • The Opportunities

                                                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                                                            • The Trends

                                                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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