Health Supplements - China - November 2017
“Growth in the health supplements market in China shows real promise, as health has never been more important to consumers. Consumers start to take supplements as a preventive measure, resulting in higher usage frequency. When introducing imported products, brands and companies should know more about Chinese consumers’ unique needs and expectations.”
– Cheryl Ni, Research Analyst: Food & Drink
This report looks at the following areas:
- Relevant claims and intriguing forms of beauty supplements tailor-made for Chinese consumers
- Potential of de-stressing supplements
- Creating active image of seniors and using more common ingredients
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