Health Supplements - China - November 2019
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This Report covers health supplement products that are certified with either a National Medical License Number (国药准字号) or as a Health Supplement Food (保健食品) when collating the market size.
Among those with a National Medical License Number, only those products which are registered as OTC (over-the-counter) drugs are included in the market size, while those registered as prescription drugs are excluded.
The market segments include:
“Continuously rising awareness of disease prevention and the expanding ageing population will ensure the future growth of the health supplements market, but consumers’ concerns about reliability and effectiveness of health supplements are the biggest obstacles to brands’ further growth. It’s important to provide various communication channels and build deeper relationships with consumers. Upgrading products using premium ingredients and innovative formats could also help brands sharpen their competitive edge.”
- Roolee Lu, Research Analyst
This report will look at the following areas:
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