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Description

Description

“Most Brazilians claim to have or to be adopting a healthy lifestyle, largely because their growing health problems force them to make this change. Not only the physical aspect but also emotional wellbeing has become an important part of a healthy lifestyle, as many claim to be feeling stressed. Healthiness has also been closely associated with sustainability, which has encouraged Brazilians to be more informed and interested in the theme.”
– Naira Sato, Research Director

This report looks at the following areas:

  • Growing obesity and lack of physical activity affect Brazilians’ health
  • As consumption of electronics grows, e-waste becomes a problem
  • Negative image of plastic makes industry invest in more sustainable alternatives

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Growing obesity and lack of physical activity affect Brazilians’ health
              • As consumption of electronics grows, e-waste becomes a problem
                • Negative image of plastic makes industry invest in more sustainable alternatives
                  • Opportunities
                    • Families could exercise together to improve their health
                      • Men are concerned about physical and emotional wellbeing
                        • Cosmetics made with yogurt can be healthy and sustainable
                          • Consumers with a very healthy lifestyle exercise and seek beauty treatments to de-stress
                            • What we think
                            • Market Drivers

                              • Growing obesity affects Brazilians’ health
                                • Women do less physical activity than men
                                  • New rules on nutritional labeling should impact the market
                                    • Ban on plastic straws raises the question of sustainability
                                      • High level of food waste impacts businesses and consumers
                                        • Brazil has high waste production and limited recycling rates
                                        • Key Players – What You Need to Know

                                          • Cabify campaigns address sustainability and social responsibility
                                            • Stress control products that can be used on the go appeal to women
                                              • Nespresso launches “The Positive Cup” strategy
                                              • Marketing Campaigns and Actions

                                                • Big brands join in an international project for the use of fully reusable packaging
                                                  • Figure 1: TerraCycle Introduces Loop
                                                • Santos FC partners with WWF to warn of ocean pollution
                                                  • Carrefour invests in healthy and sustainable actions
                                                    • Figure 2: Act for Food, October 2018
                                                  • Nestlé launches a platform that allows consumers to identify whether they are consuming more sugar than they should
                                                    • Figure 3: Nestlé’s sugar calculator
                                                  • In Mexico, Coca-Cola highlights the life cycle of its bottles
                                                    • Figure 4: Coca-Cola campaign
                                                  • Cabify campaigns address sustainability and social responsibility
                                                    • Figure 5: Smart Collection by Cabify
                                                • Who’s Innovating?

                                                  • Stress control products that can be used on the go appeal to women
                                                    • Figure 6: Percentage of food and drinks launches with “stress/sleep” functional claim within the segment total, 2014-18, global
                                                    • Figure 7: On-the-go products with stress control claims
                                                  • Biodegradable packaging can help consumers be more sustainable
                                                    • Figure 8: Percentage of beauty and personal care products launches with sustainable claims (“ethical/environmental”) within the segment total, January 2017-October 2019, global
                                                    • Figure 9: Products with biodegradable or compostable packaging
                                                • Case Studies

                                                  • Liv Up sells food with organic and natural ingredients and uses sustainable plastic
                                                    • Figure 10: Liv Up product examples
                                                  • Nespresso launches “The Positive Cup” strategy
                                                    • Figure 11: Nespresso The Positive Cup
                                                • The Consumer – What You Need to Know

                                                  • DE consumers don’t have a very healthy lifestyle
                                                    • Skin health is a topic that can attract men aged 45-54
                                                      • Users of health apps have an interest in growing their own vegetables at home
                                                        • As consumption of electronics grows, e-waste becomes a problem
                                                          • Negative image of plastic makes industry invest in more sustainable alternatives
                                                            • Cosmetics made with yogurt can be healthy and sustainable
                                                              • Alternative transport can help consumers maintain their very healthy lifestyle
                                                              • Rating of Healthiness of Lifestyle

                                                                • DE consumers don’t have a very healthy lifestyle
                                                                  • Figure 12: Rating of healthiness of lifestyle, by socioeconomic group, August 2019
                                                                  • Figure 13: Alcohol-free drinks with relaxing scents
                                                                • Families could exercise together to improve their healthy lifestyle
                                                                  • Figure 14: Rating of healthiness of lifestyle, by housing situation, August 2019
                                                              • Most Important Factors for Staying Healthy

                                                                • Apps can help men take care of their physical and mental wellbeing
                                                                  • Figure 15: Most important factors for staying healthy, by gender, “any do” total, August 2019
                                                                • Young people know it is important, but they don’t drink enough water
                                                                  • Figure 16: Most important factors for staying healthy, by age group, August 2019
                                                                  • Figure 17: Hydra smart bottle
                                                                  • Figure 18: Prolonged hydration water
                                                                • Skin health is a topic that can attract men aged 45-54
                                                                  • Figure 19: Most important factors for staying healthy, by men’s age group, August 2019
                                                                  • Figure 20: Sunscreens in a convenient format for men
                                                              • Attitudes toward Health

                                                                • Relaxing benefits can be associated with indulgent foods
                                                                  • Figure 21: Attitudes toward health, August 2019
                                                                  • Figure 22: Chocolates with ingredients that help reduce stress
                                                                • Consumers with very healthy lifestyle seek beauty treatments to de-stress
                                                                  • Figure 23: Rating of healthiness of lifestyle (“very healthy”), by attitudes toward health, August 2019
                                                                  • Figure 24: Beauty products with natural and relaxing ingredients
                                                                • Users of health apps have an interest in growing their own vegetables at home
                                                                  • Figure 25: Helping sustainability, by attitudes toward health, August 2019
                                                                  • Figure 26: “Cultivar! Brasil” app
                                                                  • Figure 27: Woolworths “Discovery Garden” kit
                                                              • Recycled Products

                                                                • As consumption of electronics grows, e-waste becomes a problem
                                                                  • Figure 28: Recycled products, August 2019
                                                                • Consumers in the Southern region are more likely to recycle
                                                                  • Figure 29: Recycled products, by region, August 2019
                                                              • Sustainable Products Definition

                                                                • Negative image of plastic makes industry invest in more sustainable alternatives
                                                                  • Figure 30: Sustainable products definition, August 2019
                                                                  • Figure 31: Products with packaging made of sugarcane plastic
                                                                • Agroecology concept can become more popular in Brazil
                                                                  • Figure 32: Helping sustainability, by sustainable products definition, August 2019
                                                                  • Figure 33: Narda Lepes and Lele Cristóbal workshop
                                                              • Helping Sustainability

                                                                • Renting premium products may appeal to parents who have an interest in purchasing secondhand objects
                                                                  • Figure 34: Helping sustainability, by parental status, August 2019
                                                                • Cosmetics made with yogurt can be healthy and sustainable
                                                                  • Figure 35: Behaviors toward sustainable habits, by helping sustainability, August 2019
                                                                  • Figure 36: Beauty products containing yogurt as an ingredient
                                                              • Behaviors toward Sustainable Habits

                                                                • Alternative transport can help consumers maintain their very healthy lifestyle
                                                                  • Figure 37: Rating of healthiness of lifestyle (“very healthy”), by behaviors toward sustainable habits, August 2019
                                                                • Healthy products refill can attract consumers aged 55+
                                                                  • Figure 38: Behaviors toward sustainable habits, by age group, August 2019
                                                                  • Figure 39: Healthy products in sustainable refill packaging
                                                                • Brands can help consumers adopt more sustainable actions
                                                                  • Figure 40: Sustainable products definition by behaviors toward sustainable habits, August 2019
                                                                  • Figure 41: Sprite campaign in Mexico
                                                              • Appendix – Abbreviations

                                                                • Abbreviations

                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                • Market

                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                • Consumer

                                                                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                • Brand/Company

                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                • Data

                                                                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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