Healthy Dining Trends - US - July 2013
“In June 2013, the American Medical Association recognized obesity as a disease, a change that makes the need for healthful restaurant options more vital than ever. Diners still see dining out as time to indulge, which means the foodservice industry needs to do more to hit both menu marks to create appealing “craveable” foods that are healthful. This balance requires innovation, and Mintel’s new research shows varied portion sizes, healthful recipe additions and appealing menu copy are just a few of the ways diners will pay more attention to better health when eating in restaurants.”
– Kathy Hayden, Foodservice Analyst
Some questions answered in this report include:
- What is the restaurant industry’s role in helping to reverse the U.S. obesity epidemic?
- How do customers define healthy dining?
- What are more ways restaurants present better “better-for-you” ideas?
- How does the consumer rank taste compared to health?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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