Healthy Eating - Ireland - December 2016
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“In today’s market, most consumers aim to achieve a balanced diet – a middle ground where some unhealthy foods have a place. However, this has led to a decline in light or diet foods with a harsh attack witnessed on sugar in recent years. Meanwhile there is strong demand for highly nutritious food, which is seen to offer added value reflecting the growing interest in superfoods.”
Emma McGeown, Research Analyst
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What They Want. Why They Want It.
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What’s Shaping Demand – Today And Tomorrow.