Healthy Eating Trends - Brazil - December 2017
“Brazilians are gradually adopting healthy eating habits. However, despite the intention to limit the intake of salt, sugar, meat and carbohydrates, for example, the majority of consumers still don’t want to radically change their behavior. In this scenario, brands need to understand what consumers expect in terms of healthy eating habits in each category and consumption occasion.”
– Ana Paula Gilsogamo, Food and Drink Analyst
This report examines the following issues:
- There are still barriers to some healthy eating habits
- Healthy eating is strongly associated with cooking at home
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