Healthy Eating Trends - Brazil - December 2018
"Brazilians have an interest in adopting and maintaining healthy eating habits, but there are some barriers to overcome, such as the high price of healthy products and the difficulty of identifying and finding these products. Despite that, consumers are willing to pay more for products with specific claims, such as organic/natural, added vitamins/minerals, and high fiber, which means depending on the attributes price doesn't have much weight. In order not to be dependent on price, brands need to invest in educating consumers about the benefits of their products, and provide more practical and convenient options."
- Ana Paula Gilsogamo, Food and Drink Analyst
This report will look at the following areas:
- New food labeling rules challenge brands to invest in more healthful recipes
- Brazilians find it difficult to maintain healthy eating habits
- Certain health claims need to find ways of adding value to products
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