Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Healthy Lifestyles - Brazil - November 2016

“Brazilian attitudes toward health are polarized. While females focus on dieting and weight, males are more likely to exercise. Healthy habits increase with income and with age. However the growing interest in certain health solutions and tools indicates that this scenario could soon be changing.”
– Renata Pompa de Moura, Research Manager

This report examines the following issues:

  • Opportunities to market the taste of fresh organics in the South
  • Helping seniors stay active
  • Relieving stress in large cities
  • Making suncare more appealing to males

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • The consumer
            • Adequate sleep and hydration: leading actions to be healthy
              • Figure 1: Actions taken to be healthy, July 2016
            • Preventing illness: most important driver to prompt changes to lifestyle
              • Figure 2: Drivers of a healthy lifestyle, July 2016
            • Affordable tools and solutions create most engagement
              • Figure 3: Usage and interest in health solutions and tools, July 2016
            • Preventive health checkups: a habit of many Brazilians
              • Figure 4: Habits and beliefs toward health, July 2016
            • What we think
            • Issues and Insights

              • Opportunities to market the taste of fresh organics in the South
                • The facts
                  • The implications
                    • Helping seniors stay active
                      • The facts
                        • The implications
                          • Relieving stress in large cities
                            • The facts
                              • The implications
                                • Figure 5: Yoga class at Santiago´s International Airport, Chile 2016
                              • Making suncare more appealing to males
                                • The facts
                                  • The implications
                                    • Figure 6: Thebol Professional, shower cream with SPF, Vietnam, 2015
                                • The Market – What You Need to Know

                                  • Growth of overweight consumers in Brazil
                                    • Food prices drive up inflation
                                      • Aging population
                                        • More pressure on the need to reduce sugar and sodium content
                                          • Emotional wellness impacted by everyday stressors
                                            • Food prices are likely to reduce until end of 2016
                                            • Market Drivers

                                              • Overweight higher among men and people aged 35 and over
                                                • Figure 7: Overweight and obesity rate, overall and by gender, Brazil 2014
                                                • Figure 8: Overweight and obesity rate, overall and by age group, Brazil 2014
                                              • Diabetes and high blood pressure rates in Brazil – reducing sugar and sodium content
                                                • After spiking, food prices are likely to reduce until end of 2016
                                                  • Everyday stressors affect Brazilians´ emotional wellness
                                                    • Brazilians are aging fast
                                                    • The Consumer – What You Need to Know

                                                      • Females focus on dieting
                                                        • Taking care of mental health: a greater concern of women age 45 and over
                                                          • Appearance: an important driver for young and middle-aged females to change their lifestyle
                                                            • Feeling unfit is likely to prompt Millennials to make changes to their lifestyle
                                                              • Technology to manage health generates interest among consumers
                                                                • Food delivery services appeal to full time workers
                                                                  • Young females swing from good and bad health habits
                                                                    • Staying healthy: a challenge for people living with parents
                                                                    • Actions Taken to Be Healthy

                                                                      • Adequate sleep and hydration: leading actions to be healthy
                                                                        • Figure 9: Actions taken to be healthy, July 2016
                                                                      • Males exercise more while women focus more on their diet
                                                                        • Figure 10: Selected actions taken to be healthy, by gender, July 2016
                                                                      • As income decreases, so do healthy habits
                                                                          • Figure 11: Actions taken to be healthy, by socioeconomic group, July 2016
                                                                          • Figure 12: Reebok’s “The Gym is Everywhere” campaign, Colombia, 2016
                                                                        • Mental health a greater concern for mature females
                                                                          • Figure 13: Actions taken to be healthy, agreement with “Take care of my mental health,” by age group and gender, July 2016
                                                                          • Figure 14: Blink Fitness “Every Body Happy” campaign, US, 2016
                                                                        • Vitamins and supplements: a market still underdeveloped in the country
                                                                          • Females aged 45 to 54 take more vitamins and supplements
                                                                            • Figure 15: Actions taken to be healthy, agreement with “Take vitamins/supplements,” by age group and gender, July 2016
                                                                        • Drivers of a Healthy Lifestyle

                                                                          • Preventing illness: most important driver to prompt changes to lifestyle
                                                                            • Figure 16: Drivers of a healthy lifestyle, July 2016
                                                                          • Media coverage and pressure from family/friends: factors unlikely to drive significant changes to lifestyle
                                                                            • Appearance drives changes to young and middle-aged females’ lifestyles
                                                                              • Figure 17: Agreement with “wanting to improve appearance,” by gender and age group, July 2016
                                                                            • Feeling unfit is more likely to impact Millennials
                                                                              • Figure 18: Agreement with “feeling unfit” as a driver of a healthy lifestyle, by age group, July 2016
                                                                          • Usage and Interest in Health Solutions and Tools

                                                                            • Affordable tools and solutions have most engagement
                                                                              • Figure 19: Usage and interest in health solutions and tools, July 2016
                                                                              • Figure 20: Biscoito Zezé campaign “Bola da Rua,” Brazil, 2016
                                                                            • Despite the current low usage, interest in using technology is high
                                                                              • Consumers are less likely to actively participate in online health communities
                                                                                • Figure 21: Usage and no interest in searching for advice in health websites and participating in health communities online, July 2016
                                                                              • Young full-time workers want healthy meal delivery services
                                                                                • Figure 22: Interest in services that deliver healthy meals to your door, by employment situation, july 2016
                                                                              • Males aged 25-34 interested in products to build muscles
                                                                                • Figure 23: Usage and interest in products that help build muscles, by gender and age group, july 2016
                                                                            • Habits and Beliefs toward Health

                                                                              • Preventive health checkups: a habit of many Brazilians
                                                                                • Figure 24: Habits and beliefs toward health, July 2016
                                                                                • Figure 25: Hirota supermarket campaign “Muito mais vida Hirota,” Brazil, 2015
                                                                              • While older females follow healthy habits, young ones swing from good to bad health habits
                                                                                  • Figure 26: Agreement with the statements “I follow health habits most of the time” and “I go through phases of having health habits (eg exercising, eating healthy) and getting into bad habits,” by gender and age group, July 2016
                                                                                  • Figure 27: The Moving Food Truck, Portugal, 2016
                                                                                • People living with parents are less likely to stay healthy
                                                                                  • Figure 28: Agreement with the statement “I do not put much effort into staying healthy,” by living situation, July 2016
                                                                                  • Figure 29: Comidável app, Brazil, 2016
                                                                              • Appendix – Abbreviations

                                                                                • Abbreviations

                                                                                Healthy Lifestyles - Brazil - November 2016

                                                                                US $3,995.00 (Excl.Tax)