Healthy Lifestyles - Canada - July 2014
“Providing incentives like free gym trials, online tools/apps, more affordable options for wearable tech and athletic gear, and increased well-being education could be avenues for both companies and health organizations which are looking to appeal to less affluent Canadians who would like to lead a healthier lifestyle.”
- Jason Praw, Senior Lifestyle Analyst
This report looks at the following issues:
- Women are driving healthy living in Canada
- Improving healthy lifestyles among less affluent Canadians
- Improving uptake of wearable technology
- Helping Canadians understand the difference between health and fitness
The majority of Canadian consumers believe that they are living a healthy lifestyle, spurred on by maintaining a well-balanced diet, exercising, and sustaining a positive attitude. Overall, women demonstrate a higher level of self-proclaimed health, as well as elevated scores in their commitment to healthy eating, fitness, and attitudes towards well-being.
Self-proclaimed health is higher among more affluent Canadians. It appears that increased disposable funds allows for easier accessibility to healthier foods (ie more fruit, vegetables, and homemade meals) and exercise. It also allows for the ability to counterbalance the decrease in spare time which is afflicting many Canadians, therefore improving work/life balance and ultimately their overall health.
This report explores the state of the nation’s health and how healthy lifestyles differ by life stage and various demographic groups. The report also looks at factors that adults consider important for their well-being, barriers that are keeping them from being healthier and attitudes towards healthy lifestyles.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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