Healthy Lifestyles – Indian Consumer – 2019
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Societal pressure to 'look good'
Help consumers live up to the societal pressures of looking good. 41% of consumers want to live a healthy life in order to look good. Instill healthy living as a means to achieve health and good looks
Growing lifestyle concerns
India has the highest number of diabetics in the world. Growing urbanisation and development has led to added stress and imbalance between work and life. The impact of environmental change and the ill effects of urban development has led to a surge in lifestyle diseases.
Surge in the number of gyms and fitness classes
Increasing income levels and rising awareness among consumers has led to a spike in enrolment in gyms and fitness classes. Although only 16% of consumers exercise regularly, the rise in fitness classes indicates people's desire to get fit.
Help Indian consumers become healthy without making drastic changes to their regular lives. Emphasise the need for overall fitness, inclusive of mind and body.
Nidhi Sinha, Head of Content - India Consumer
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