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What you need to know

Societal pressure to 'look good'

Help consumers live up to the societal pressures of looking good. 41% of consumers want to live a healthy life in order to look good. Instill healthy living as a means to achieve health and good looks

Growing lifestyle concerns

India has the highest number of diabetics in the world. Growing urbanisation and development has led to added stress and imbalance between work and life. The impact of environmental change and the ill effects of urban development has led to a surge in lifestyle diseases.

Surge in the number of gyms and fitness classes

Increasing income levels and rising awareness among consumers has led to a spike in enrolment in gyms and fitness classes. Although only 16% of consumers exercise regularly, the rise in fitness classes indicates people's desire to get fit.

Help Indian consumers become healthy without making drastic changes to their regular lives. Emphasise the need for overall fitness, inclusive of mind and body.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Top healthy claims, % of launches, 2016-19
  2. Key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Top priorities
    • [Graph] India: Top priorities, by age groups, % of consumers, Feb 2019
    • [Graph] Top priorities by gender
    • [Graph] India: Top life goals, by working status, Feb 2019
    • Steps for a healthy lifestyle
    • [Graph] India: Steps taken to lead a healthy lifestyle, by gender, Feb 2019
    • [Graph] India: Steps taken towards leading a healthy lifestyle, by city tier, Feb 2019
    • [Graph] India: Top goals, by employment status – select, Feb 2019
    • Motivations and barriers towards living a healthy life
    • [Graph] India: Motivations to lead a healthy lifestyle, by city tier, Feb 2019
  4. market applications

    • Opportunities
    • Local innovations
    • Global innovations
  5. appendix


      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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