Healthy Lifestyles – Indian Consumer – 2019
What you need to know
Societal pressure to 'look good'
Help consumers live up to the societal pressures of looking good. 41% of consumers want to live a healthy life in order to look good. Instill healthy living as a means to achieve health and good looks
Growing lifestyle concerns
India has the highest number of diabetics in the world. Growing urbanisation and development has led to added stress and imbalance between work and life. The impact of environmental change and the ill effects of urban development has led to a surge in lifestyle diseases.
Surge in the number of gyms and fitness classes
Increasing income levels and rising awareness among consumers has led to a spike in enrolment in gyms and fitness classes. Although only 16% of consumers exercise regularly, the rise in fitness classes indicates people's desire to get fit.
Help Indian consumers become healthy without making drastic changes to their regular lives. Emphasise the need for overall fitness, inclusive of mind and body.
Nidhi Sinha, Head of Content - India Consumer
- Key drivers
- Global trends and how they are playing out in India
- Top priorities
- Steps for a healthy lifestyle
- Motivations and barriers towards living a healthy life
- Local innovations
- Global innovations
MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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