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Description

Description

"Although nearly nine in 10 Americans feel they lead at least “somewhat healthy” lifestyles, self-perceptions do not always align with reality. A positive assessment doesn’t mean that people are not looking for improvement. In fact, one third say they are actively trying to improve their health by a lot. However, while the healthy aim to get healthier, those who struggle are less likely to find motivation to make changes. From a health industry perspective, those who would seem to be the obvious target for health-related products (ie those who admit to less-than-healthy lifestyles and behaviors) do not present the greatest opportunity."
- Mike Gallinari, Travel & Leisure Analyst

This report looks at the following areas:

  • The elastic view of health
  • Holistic wellness
  • Progress is important
  • Free advice may not be worth the cost

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The issues
            • The elastic view of health
              • Figure 1: Perception of lifestyle in terms of health, July 2015-August 2018
            • Holistic wellness
              • Figure 2: Top activities to stay healthy – Ranked, August 2018
            • Progress is important
              • Figure 3: Obstacles to maintaining a healthy lifestyle, August 2018
            • Free advice may not be worth the cost
              • Figure 4: Sources of health/wellness information - Net any online, August 2018
            • The opportunities
              • The Worried Well look to optimize
                • Figure 5: Worried well demographic indices, August 2018
              • Send good vibes
                • Figure 6: Correspondence Analysis – Symmetrical map – Perceptions of healthy lifestyle behaviors, August 2018
              • Nobody owns the feeling of healthy diet
                • Figure 7: Attitudes toward exercise and eating healthy food, August 2018
              • What it means
              • The Market – What You Need to Know

                • Obesity rates continue to rise
                  • There’s opportunity to improve health
                    • Wearables attract the youth, but have value for others
                      • Wellness is the name of the game
                        • Info has gone digital
                        • Market Factors

                          • Health more top-of-mind for an aging population
                            • Figure 8: Share of US population, by age, 2000-40
                          • The obesity epidemic underscores the need for a healthy lifestyle
                            • Figure 9: Trends in obesity prevalence among adults aged 20 and over (age adjusted), 1999-2000 through 2015-16
                          • Most Americans don’t feel in control of their weight
                            • Figure 10: Perceptions of weight control, by age, April 2017- June 2018
                          • Healthy DPI encourages healthy lifestyles
                            • Figure 11: Disposable personal income change from previous period, January 2007-August 2018
                          • Widespread health insurance improves access to healthy lifestyles
                            • Figure 12: Percentage of Americans with health insurance, 2013, 2016-17
                          • Wellness checkups remain above pre-ACA levels
                            • Figure 13: Share who get regular medical checkups, 2008-18
                          • Most Americans struggle with sleep
                            • Figure 14: Sleep self-assessment, December 2016
                        • Market Perspective

                          • Americans are making an effort to exercise regularly
                            • Figure 15: Share who exercise regularly, 2008-18
                          • Younger Americans more interested in clean eating claims
                            • Figure 16: Important healthy snack attributes, by age, May 2018
                          • “Wellness” waxing
                            • Health monitoring tech most prevalent among under-45s
                              • Figure 17: Use of tech to track health, by age, April 2017-June 2018
                              • Figure 18: Wearables ownership and interest, October 2017
                            • Oz has his flaws
                              • Figure 19: Perceptions of news source/media as source of health information, by age, October 2017
                          • Key Trends – What You Need to Know

                            • Health is a global concern
                              • Plants and pills for better living
                                • Tech spreading within wellness
                                  • Temptation, frustration leads to de-motivation
                                    • Health is truly a lifestyle
                                      • Healthcare everywhere
                                        • The new cell data
                                        • What’s Happening?

                                          • Health is a global trend
                                            • Let’s talk about wellness
                                              • Figure 20: Universe count for online mentions of “wellness,” September 2008-18
                                              • Figure 21: Sentiment topics for “wellness” mentions, September 2017-18
                                            • Health is about the whole, and “natural” means health
                                              • Figure 22: Incidence of “natural” claims on select new healthcare product categories, 2015-18
                                              • Figure 23: Incidence of “natural” claims on select new household product categories, 2015-18
                                              • Figure 24: Better Homes & Gardens Aromatherapy 100% Pure Essential Oils, September 2018
                                              • Figure 25: Incidence of “natural” and “free-from” claims on new dessert and ice cream products, 2015-18
                                              • Figure 26: Halo Top ice cream/dairy desserts, 2018
                                            • Fast food meat alternatives expanding fast
                                              • Apple getting serious about wearable health tech
                                                • Supplements are strong, despite doubt
                                                  • Self-care app-eal skyrocketing
                                                  • What’s Struggling?

                                                    • Temptation challenges motivation
                                                      • Figure 27: Five-year sales growth estimates/forecast, select categories, 2012-17 and 2017-22
                                                    • Curated images conflict with unfiltered reality
                                                      • Figure 28: Post volume from Instagram fitness accounts, September 2015-18
                                                    • Not getting the right guidance
                                                    • What’s Next?

                                                      • Remote health control
                                                        • Amazon’s up to something
                                                          • Wider wider-body acceptance
                                                            • Bespoke genetic treatment
                                                              • Movable mindfulness
                                                                • Artisanry can be a competitor
                                                                  • Figure 29: Interest in home artisanry, July 2018
                                                              • The Consumer – What You Need to Know

                                                                • Young women have the most negative lifestyle self-assessment
                                                                  • The Worried Well are open to improvements
                                                                    • Quick solutions stand in for ideal activities
                                                                      • Encouragement is key to improving one’s lifestyle
                                                                        • Information free-for-all
                                                                          • Women avoid interpersonal health discussions
                                                                            • Exercise is an emotional journey, while healthy eating is a chore
                                                                            • Perceptions of Lifestyle and Health Goals

                                                                              • Most Americans see their lifestyle as at least somewhat healthy
                                                                                • Figure 30: Perception of lifestyle in terms of health, July 2015-August 2018
                                                                              • Young women have the dimmest view of their lifestyle
                                                                                • Figure 31: Perception of lifestyle in terms of health, by gender and age, August
                                                                              • Americans’ lifestyles are as healthy as their bank accounts
                                                                                • Figure 32: Perception of lifestyle in terms of health, by household income, August 2018
                                                                              • Always striving for success
                                                                                • Figure 33: Current health goals, August 2018
                                                                              • Youth tries to attain, age strives to maintain
                                                                                • Figure 34: Current health goals, by age, August 2018
                                                                              • Health goals correlate to income
                                                                                • Figure 35: Current health goals, by household income, August 2018
                                                                              • Success sparks motivation
                                                                                • Get to know the Worried Well
                                                                                  • Figure 36: Health goals, by perception of lifestyle in terms of health, August 2018
                                                                                  • Figure 37: Worried Well demographic indices, August 2018
                                                                                  • Figure 38: Top activities to stay healthy – Net any rank, by Worried Well and very healthy lifestyle, August 2018
                                                                                • Non-Whites are more ambitious about their health goals
                                                                                  • Figure 39: Current health goals, by race/Hispanic origin, August 2018
                                                                                  • Figure 40: Top perceived activities of a healthy person – Net any rank, by race and Hispanic origin, August 2018
                                                                              • Healthy Lifestyle Habits

                                                                                • Despite a focus on health basics, Americans need help
                                                                                    • Figure 41: Top activities to stay healthy – Ranked, August 2018
                                                                                  • Does emphasis on exercise lead to overstating activity levels?
                                                                                    • Women and lower incomes exercise less frequently
                                                                                      • Figure 42: Exercise frequency, by gender and age and household income, September 2018
                                                                                    • Very healthy people keep vigil
                                                                                      • Figure 43: Top activities to stay healthy – Net any rank, by very healthy lifestyle, August 2018
                                                                                    • Young women exercise to be whole, young men to get “swole”
                                                                                      • Figure 44: Desired benefits of exercise, by age and gender, September 2018
                                                                                    • Trackers have most interest among younger generations, parents
                                                                                      • Figure 45: Top activities to stay healthy – Net any rank (tracking), by key demographics, August 2018
                                                                                    • Calling Doc Tracy
                                                                                      • Figure 46: Actions done to stay healthy, any selected, by generation, August 2018
                                                                                    • Worried Well, M.D.
                                                                                      • Figure 47: Health monitoring habits, by Worried Well and very healthy lifestyle, August 2018
                                                                                    • The fantasy of the “healthy person”
                                                                                        • Figure 48: Top activities to stay healthy vs top habits of a healthy person – Net any rank, August 2018
                                                                                    • Obstacles to Healthy Living

                                                                                      • Roadblocks to a healthy lifestyle mainly come from within
                                                                                        • Figure 49: Obstacles to maintaining a healthy lifestyle, August 2018
                                                                                      • With age (or success), comes clarity
                                                                                        • Figure 50: Incidence of “None of the above” for obstacles, by age, August 2018
                                                                                      • All obstacles are magnified for the unhealthy
                                                                                        • Figure 51: Obstacles to maintaining a healthy lifestyle, by not very healthy vs all, August 2018
                                                                                      • Obstacles seem less daunting with improved health
                                                                                        • Figure 52: Obstacles to maintaining a healthy lifestyle, by perceptions of lifestyle health, August 2018
                                                                                      • Parents are overwhelmed
                                                                                        • Figure 53: Obstacles to maintaining a healthy lifestyle, by parent status, August 2018
                                                                                      • The loneliness of the Worried Well
                                                                                        • Figure 54: Obstacles to maintaining a healthy lifestyle, Worried Well vs all, August 2018
                                                                                    • Health/Wellness Information Sources

                                                                                      • Consumers are better reached pre-doctor’s visit
                                                                                        • Figure 55: Sources of medical/medication information, by topic, August 2018
                                                                                      • Dieters and exercisers suffer information overload
                                                                                        • Figure 56: Sources of diet/exercise information, by topic, August 2018
                                                                                      • Better health through disconnecting
                                                                                        • Figure 57: Sources of social/emotional health information, by topic, August 2018
                                                                                      • Women shy away from in-person conversations about diet and exercise
                                                                                        • Figure 58: Sources of health/wellness information – Diet and exercise, by gender, August 2018
                                                                                      • People look for authority, not authoritarians
                                                                                        • Figure 59: Correspondence analysis – Symmetrical map – Health topics and information sources, August 2018
                                                                                        • Figure 60: Sources of health/wellness information – Net any online, August 2018
                                                                                      • The Worried Well’s information sphere
                                                                                        • Figure 61: Sources of health/wellness information – Any topic, by Worried Well vs all, August 2018
                                                                                        • Figure 62: Sources of health/wellness information, Net any online – Any topic, by Worried Well vs all, August 2018
                                                                                        • Figure 63: Medical professionals as health/wellness information sources, by Worried Well vs all, August 2018
                                                                                    • Impressions of Healthy Behavior

                                                                                      • A good diet is expensive, but worth the cost
                                                                                        • Figure 64: Perceptions of eating healthy food, by household income, August 2018
                                                                                        • Figure 65: Perceptions of eating healthy food, by age and gender, August 2018
                                                                                      • Replacement can start the path to healthy eating
                                                                                        • Figure 66: Barriers to health and wellbeing improvement, by rank, March 2018
                                                                                      • Do people like “exercise” or exercising?
                                                                                        • Figure 67: Attitudes toward exercise, August 2018
                                                                                        • Figure 68: Perceptions of exercising, by females and age, August 2018
                                                                                      • Calories in, or calories out?
                                                                                        • Figure 69: Attitudes toward exercise and eating healthy food, August 2018
                                                                                        • Figure 70: Correspondence Analysis – Symmetrical map – Perceptions of healthy lifestyle behaviors, August 2018
                                                                                      • Stressing stress relief
                                                                                        • Figure 71: Perceptions of stress reduction – Ease and frustration, by age, August 2018
                                                                                    • Appendix – Data Sources and Abbreviations

                                                                                      • Data sources
                                                                                        • Consumer survey data
                                                                                          • Abbreviations and terms
                                                                                            • Abbreviations
                                                                                              • Terms
                                                                                              • Appendix – The Market

                                                                                                  • Figure 72: Share of adults who exercise regularly and get medical checkups, 2008-18
                                                                                                  • Figure 73: Perceptions of weight control, by age group, April 2017-June 2018
                                                                                                  • Figure 74: Use of tech to track health, by age group, April 2017-June 2018

                                                                                              About the report

                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                              • The Consumer

                                                                                                What They Want. Why They Want It.

                                                                                              • The Competitors

                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                              • The Market

                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                              • The Innovations

                                                                                                New Ideas. New Products. New Potential.

                                                                                              • The Opportunities

                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                              • The Trends

                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                              Trusted by companies. Big and small.

                                                                                              • bell
                                                                                              • boots
                                                                                              • google
                                                                                              • samsung
                                                                                              • allianz
                                                                                              • kelloggs
                                                                                              • walgreens
                                                                                              • redbull
                                                                                              • unilever
                                                                                              • Harvard
                                                                                              • pinterest
                                                                                              • new-york-time