Healthy Snacking Consumer (The) - US - December 2011
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According to Simmons NCS/NHCS, nearly two thirds of respondents often snack between meals; yet, only 27% report usually only snacking on healthy foods. Although this represents a small share of highly committed healthy snackers, the incidence for occasional healthy snack consumption is far-reaching.
Mintel’s custom research finds that among those who eat healthy snacks, the average number of snacks consumed in a given day is 2.55, of which 1.81 are considered healthy snacks. This means that 78% of daily snacks are nutritious choices, which are balanced by a smaller share of indulgent or “junk” food snacks each day.
It does seem that there’s disconnect between consumers’ perceptions of their healthy snacking habits and trends in the incidence for overweight/obese Americans. This report explores this hypothesis using consumers’ attitudes and behaviors toward healthy snacking using insight into market drivers, competitive challenges and category innovation.
Among the topics covered in this report are:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.