Healthy Snacking - US - July 2012
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At a time when America’s obesity problem is receiving extensive coverage from the media, consumers are becoming more aware of the long-term potential health implications of their eating habits. Unlike some other eating occasions, snacking is most associated with fun and perhaps even indulgence, which can make it challenging for the snack industry to try and re-position some of its products as being consistent with the pursuit of a healthy lifestyle. However, Americans’ quest to manage their health more effectively by closely monitoring their eating habits may create an opportunity for the snack industry to re-invent itself a bit to remain relevant to health-conscious consumers.
With this in mind, Mintel has taken an in-depth look into the mindset of consumers to provide insights on a wide range of topics that can help the snack industry determine the best strategies for maximizing sales opportunities when targeting healthy snackers. Specifically, this report shares insights on the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.