Heart Health - US - May 2015
About 85.6 million Americans are living with some form of CVD (cardiovascular disease), also known as heart disease, which includes HBP (high blood pressure), heart attack, chest pain, heart failure, and the after effects of stroke. CVD is the leading cause of death in the US as well as globally and has a significant financial impact on more than just sufferers.
This report looks at the following areas:
- Many Americans are living with a heart disease risk factor
- Heart health issues have grown over the past 5 years
- Age is a primary risk factor, which impacts heart health perspectives
- Lack of bodyweight awareness can cause unrealized heart health risk
While death rates have declined in recent years due to advancements in medicine, the majority of Americans are living with at least one type of risk factor. This is an opportunity for companies to build awareness through the introduction of products and services to prevent and manage specific heart health ailments.
This report covers the market for heart health and consumers suffering with heart health issues, including heart disease, heart attack, heart failure, high blood pressure/hypertension, cardiovascular disease, strokes or arrhythmia and the following risk factors: high cholesterol, diabetes, and overweight or obesity.
Given the link between the presence of one heart health issue and the development of another, this report discusses both treatment and prevention methods concurrently throughout.
Incidences of heart health issues and concerns have grown over the past five years. The majority of consumers are likely to be living with an ailment that predisposes them to heart disease and these risk factors impact their heart health perceptions. And, management of heart health is influenced by the growing focus on health in general. As such, there is an opportunity to target heart-conscious consumers and position heart-healthy products within overall healthy behaviors.
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