HELOCs and Other Lines of Credit - US - October 2009
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This report examines the trends, outlook, and opportunities in the US market for home equity lines of credit (HELOCs) and personal lines of credit unsecured by residential real estate (LOCs). It builds on the Mintel study, Residential Mortgages and HELOCs, August 2008. It estimates the size of the market and analyzes the top players and their strategies. It looks at the major issues affecting the industry and analyzes their possible impact, including the state of the economy, the housing market, consumer and lender attitudes, and credit quality trends. It examines consumer views on borrowing using one’s home as collateral, and how to shop for a loan. It also analyzes recent trends in direct marketing and offers suggestions on how lenders can succeed in a changing and difficult environment.
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