High-end Vacation Destinations - US - November 2009
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As noted in Mintel’s Leisure Travel—U.S., June 2009, the leisure travel market declined considerably in 2008 and the first two quarters of 2009 as a result of recessionary pressures. However, the cost of travel declined between March 2008 and 2009, and this has created a context in which affluents and others are somewhat more comfortable spending on vacation travel.
Nonetheless, the travel industry continues to struggle, and there is some indication that the luxury segment of the industry has been especially hard hit by recession. As such, it is critical that marketers as well as managers charged with developing new travel products and services gain an in-depth understanding of the lifestyles that are prominent within their target market. This knowledge can be used to optimize marketing and product development efforts and, ultimately, gain an edge on the competition.
More specifically, this report addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.