Hispanic Consumers and Auto Service: Maintenance and Repair - US - May 2014
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“Hispanic auto repair and maintenance consumers as a whole are a value-oriented and community-focused group. With many Hispanics seeking out mechanics, managers, and sales representatives of Hispanic origin and auto repair facilities that are a part of their community, major automotive brands must commit to greater diversity in terms of marketing, sales, and promoting minority ownership of franchises whenever possible.”
– Colin Bird, Automotive Analyst
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