Hispanic Consumers and Financial Services - US - July 2013
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“Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products that they might not be utilizing to their maximum benefit. Marketers can target specific Hispanic goals to tap into Hispanic optimism that is both engrained in the culture but also growing with the economic recovery.”
– Susan Menke, Category Manager, Multicultural
Some questions answered in this report include:
Hispanics are a large and fast-growing populationwho are largely underserved by banks and financial institutions. Because the Hispanic population is a diverse group with a varied set of attitudes toward money, there is a great opportunity for marketers who can provide Hispanics with financial products and services that are relevant to their specific needs.
The categories covered in the report include Hispanic demographics, acculturation, and Hispanic’s attitudes toward money and purchasing. In discussing the various banking and investment choices, we also address which segment of the Hispanic population is the primary target for these different products and services. To do so, we’ll look at consumption habits by language (Spanish, English, and bilingual) to provide insights for targeting those segments of the Hispanic population. We will also discuss and provide examples of financial services trends and opportunities.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.