Hispanic Consumers and Household Products - US - March 2014
- Related Reports
- March 2014
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. It is for this reason that they strive to take good care of their clothing and household. Brands that can partner with them to facilitate these objectives at an adequate value have a significant opportunity to succeed in this market.”
– Juan Ruiz, Senior Multicultural Analyst
Some questions answered in this report include:
Hispanics are the largest and fastest growing minority group in the US with a purchasing power projected to reach $1.7 trillion by 2017. Because Hispanics tend to live in larger households, household cleaning and laundry products are in high demand. Hispanics enjoy scented products and other value-added segments, often agreeing that it is worth paying more for higher quality goods. They are brand loyal, but aware of costs and frequently look for value and ways to save money. Readers of this report will gain new insight on how members of this important demographic relate to household cleaning and laundry products.
This report builds on the analysis presented in Mintel’s Hispanics and Household Products—US, November 2012.
For the purposes of this report, “household products” include cleansing/toilet tissue, paper towels, napkins, household soaps/detergents, laundry cleaning products, and similar products.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.