Hispanic Consumers and Online Shopping - US - May 2014
US $4,443.59 (Excl.Tax)Excl. Tax Buy Now
“Hispanics shop online on sites that they trust, so the challenge to online retailers is to build that trust by offering honest product descriptions, a straightforward shipping process, and a fair and competitive price. As long as online retailers can deliver what they promise on their sites and there aren’t any unexpected surprises along the way, Hispanics may incorporate these online retailers into their comfort zone. Online retailers in this situation will have a sort of ‘home advantage’ when other competitors begin to target Hispanics.”
– Juan Ruiz, Senior Multicultural Analyst
This report deals with the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.