Hispanic Consumers and Social Media - US - June 2014
“The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their country of origin and connected to their culture, which is something that previous generations of immigrants didn’t have.”
– Juan Ruiz, Senior Multicultural Analyst
This report deals with the following issues:
- To translate or not to translate? Spanish is alive and well on social networking sites
- Does social networking equal Facebook?
- ‘Liking’ or recommending brands
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