Hispanic Consumers' Snacking Preferences - US - March 2015
“The importance that Hispanics give to the requests of family members – including children – is significant. If they are not on board, snack types and brands gradually surrender their space in the household to others. This is why the brands consumed in Hispanic households tend to change as they become more acculturated.”
– Juan Ruiz, Senior Multicultural Analyst
This report discusses the following key topics:
- Being introduced to the household
- Maintaining relevance as Hispanics move through the acculturation process
- Reaching Hispanics for snacks beyond Walmart
When buying snacks, Hispanics don’t limit their purchases to just a few that they like, but rather look for variety, and take into consideration what their families like. As Hispanics become more acculturated, they are more sophisticated snack consumers who are more open to trying new products as well as brands.
This is encouraging news for snack manufacturers. As the Hispanic market as a whole is becoming more bicultural, there are new opportunities. However, there also challenges. Snack manufacturers need to be able to stand out from the immense number of options – both sweet and salty – that Hispanics have to choose from.
Categories covered in this report include both sweet and salty snacks. In the salty snack categories the report includes analyses for potato chips, corn, tortilla, or cheese chips/snacks, snack/graham crackers, popcorn, nuts, savory snacks, dips, pretzels, as well as beef snacks and beef jerky. In the sweet snacks categories the report includes analyses for ice cream, ready-to-eat cookies, chocolates and candy, yogurt and smoothies, frozen novelty treats, and ready-to-eat cakes.
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