Hispanics and Beauty Products - US - July 2016
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Hispanic women over index for use of most beauty product categories. However, brands face challenges growing their share; Hispanic women tend to be young, value oriented, and their willingness to experiment and try new products makes achieving brand loyalty difficult. As brands aim to connect with Hispanic women and become part of their consideration set, it is not easy to stand out in a market that offers so many options.
This report examines the following areas:
This Report explains Hispanic women’s approach to beauty products, including their category use, their level of engagement (ie time spent on beauty routine, perception of skills using beauty products, and likelihood to experiment), reasons for purchasing beauty products, shopping behavior, purchase influencers, trust in beauty products advertising, and social media use in beauty products marketing.
This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the beauty market as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.