Hispanics and Convenience Stores - US - February 2012
Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011 and purchasing power projected to reach more than $1.4 trillion by 2014 Hispanics are a key group for convenience stores (c-stores) to court. But Hispanics are not a homogenous group and the ways in which they shop at c-stores varies based on several factors. Using results from both the Experian Simmons NCS/NHCS and Mintel’s own exclusive survey, Mintel helps owners, operators, and marketers of convenience stores understand the Hispanic convenience store consumer. Insights include:
- Which Hispanic groups are the most frequent shoppers at c-stores and what products are they purchasing
- How levels of acculturation affect purchases of food and beverage
- What keeps consumers from shopping at c-stores and what can be done to court these consumers
- How mobile marketing is emerging as one of the most important methods of communication with Hispanic consumers
- Which services Hispanics desire in c-stores.
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