Hispanics and DIY Home Improvement - US - April 2013
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“Strong predisposition toward store and brand loyalty and partiality for shopping with family differentiate Hispanic home improvement DIYers. Likewise, family size is a major consideration, as these households may have special repair and upgrade needs for the home. The large, rapidly growing, and relatively youthful Hispanic population means that increases in their purchasing power will be extended throughout the near future, and that investment in gaining a Hispanic customer should reap long-term benefits.”
– Ika Erwina, Retail and Technology Analyst
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