Hispanics and DIY Home Improvement - US - April 2013
“Strong predisposition toward store and brand loyalty and partiality for shopping with family differentiate Hispanic home improvement DIYers. Likewise, family size is a major consideration, as these households may have special repair and upgrade needs for the home. The large, rapidly growing, and relatively youthful Hispanic population means that increases in their purchasing power will be extended throughout the near future, and that investment in gaining a Hispanic customer should reap long-term benefits.”
– Ika Erwina, Retail and Technology Analyst
Some questions answered in this report include:
- How does the number of people in the average Hispanic household impact DIY activity among this group?
- What can DIY home improvement retailers do to maximize sales from Hispanics?
- How should the marketing messaging be addressed toward Hispanic DIYers?
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