Hispanics and Entertainment - US - June 2012
According to the U.S. Census Bureau, the Hispanic population is expected to reach 59.4 million by 2016, a 15.8% increase from 2011. Currently more than $1 trillion, Hispanic spending power is expected to climb to nearly $1.5 trillion by 2015. Hispanic households are more likely than non-Hispanic households to have children. Hispanic families are also larger than non-Hispanic families, with multigenerational members of the same household engaging in various forms of entertainment and leisure-time activities. The preferred language of Hispanics plays a much lesser role than income levels, with cost a key factor in the entertainment activities they participate in. Understanding these differences and the forms of entertainment that Hispanics prefer will help marketers not only maintain but grow their business among this important consumer group.
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