Hispanics and Fast Casual Dining - US - February 2016
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Hispanics over index for use of all subcategories of fast casual restaurants which makes them an important segment that fast casual restaurants can’t ignore. However, in spite of this, Hispanics tend to have difficulties seeing a better value in fast casual restaurants when comparing these to other types of restaurants and fast food trends.
This report examines the following areas:
The food service market is becoming more complex with trends such as fast restaurants aiming to offer more healthful foods and Hispanic independent stores representing a convenient alternative that also offer good value for the money. For the long-term wellbeing of fast casual restaurants, it is important to clearly define – and communicate – their positioning based on the taste and quality of the food to avoid becoming lost between different types of restaurants.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.