Hispanics and Fast Casual Dining - US - February 2016
Hispanics over index for use of all subcategories of fast casual restaurants which makes them an important segment that fast casual restaurants can’t ignore. However, in spite of this, Hispanics tend to have difficulties seeing a better value in fast casual restaurants when comparing these to other types of restaurants and fast food trends.
This report examines the following areas:
- Hispanics over index for all fast casual dining subcategories
- Most Hispanics don’t see a better value in fast casual restaurants compared to other types of restaurants
- Not overcomplicating it – it’s all about the food
The food service market is becoming more complex with trends such as fast restaurants aiming to offer more healthful foods and Hispanic independent stores representing a convenient alternative that also offer good value for the money. For the long-term wellbeing of fast casual restaurants, it is important to clearly define – and communicate – their positioning based on the taste and quality of the food to avoid becoming lost between different types of restaurants.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.