Hispanics and Household Products - US - October 2010
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- general lifestyles
- October 2010
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As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, Hispanics’ expenditures on these products have grown $600 million, including a $489 million boom in laundry detergent sales. Hispanics value maintaining a presentably clean house and the proper care of their clothes, making it more essential than ever for manufacturers and retailers to understand the household products that Hispanics are seeking, and how to best market these products to them based on their lifestyles, economics and cultural values.
Readers of this report will gain a thorough insight into the Hispanic household and their consumption of household products through the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.