Hispanics and Media Consumption: Incl Impact of COVID-19 - US - May 2020
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“Media consumption is one of the top activities Hispanics do in their leisure time. Shelter-at-home and social distancing orders due to COVID-19 have made it an even more integral part of Hispanics’ daily lives. As services aim to promote trial, with hopes of consumers signing up for longer-term paid subscriptions, free trials have become the industry standard. However, after lockdown and into the medium and longer term, streaming media services need to emphasize and promote the value of their content to retain viewers after free trials have ended.”
– Juan Ruiz, Director of Hispanic Insights
This report covers the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.