Hispanics and Non-alcoholic Drinks - US - March 2012
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Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011, and purchasing power projected to reach more than $1.48 trillion by 2015, Hispanics are a key consumer group for non-alcoholic beverage companies to court. But Hispanics are not a homogenous group, and the types of non-alcoholic beverages they consume vary based on several demographic factors.
Using results from both the Experian Simmons NCS/NHCS and Mintel’s own exclusive survey, Mintel helps marketers of non-alcoholic beverages understand the Hispanic consumer. Insights include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.