Hispanics and Personal Care - US - August 2009
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By tradition, Hispanics take pride in a sharp appearance and view it as means to success. As a result they’ve begun changing the face of the beauty and hair care industries with their unique tastes, impulse buys, and purchasing power.
A large part of this spending surge is due to the fact that Hispanic females are making huge social and economic advancements in the work place and earning more disposable income than ever before. As the tables turn in gender roles, Hispanic men are also experimenting with more personal care products. In recent years, sales of children’s shampoo indexed higher with Hispanic families than non-Hispanics, a display of their prodigious grooming habits and larger family sizes.
Readers of this report will learn:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.