Hispanics and Personal Care - US - January 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
As Mintel’s Beauty and Personal Care Consumer—U.S., January 2010 reported, the majority of the population is trading down to lower-priced brands or store brands. The same shopping pattern is not so for Hispanics. In fact, despite the recession and their lower-household income levels, in part due to Hispanics’ young median age, we found that Hispanics are sticking to their name brand personal care products like glue, even if its costs them more.
As the high number of non-Hispanic Baby Boomers continues to grow and the non-Hispanic population continues to experience a rather flat growth, the number of Hispanics’ and their buying power will only continue to increase. This means while sales lag in the personal care market, the new and young Hispanic shopper is emerging and will seek a wide range of personal care products. Given the importance they place on their appearance, marketers and retailers who invest in the Hispanic personal care market today could be dipping their dollars into the fountain of youth of tomorrow.
This report examines the core factors influencing this market:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.