Hispanics and Quick Service Restaurants - US - July 2019
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This report covers industry trends as well as Hispanics’ attitudes, preferences and behaviors surrounding QSRs.
For the purposes of this report, Mintel has used the following restaurant definitions:
"The majority of Hispanics claim to be loyal to the QSRs they visit. However, there is only one group – QSR Embracers – that has a positive attitude toward the category, overall. Hispanics in other groups may need confirmation that eating fast food is right for them. Offering healthier options and technology to help guide their choices may boost positive perceptions, leading them to enjoy more of their time at QSRs and increase Hispanics’ share of expenditures."
- Juan Ruiz, Director of Hispanic Insights
This Report will cover the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.